{"id":404379,"date":"2010-03-08T13:29:20","date_gmt":"2010-03-08T18:29:20","guid":{"rendered":"tag:contentnext.com,2010-03-08:article\/419-media-buyer-initiative-hires-brand-in-hand-co-founder-eric-bader-to-hea"},"modified":"2010-03-08T13:29:20","modified_gmt":"2010-03-08T18:29:20","slug":"media-buyer-initiative-hires-brand-in-hand-co-founder-bader-to-head-digital-strategy","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/404379","title":{"rendered":"Media Buyer Initiative Hires Brand In Hand Co-Founder Bader To Head Digital Strategy"},"content":{"rendered":"

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Online ad vet Eric Bader<\/strong> (image<\/em>) is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand<\/a>. Interpublic Group media shop Initiative has hired Bader as its first worldwide digital strategy officer. He’ll report directly to Initiative CEO Richard Beaven. John Hadl, founder and CEO of Brand in Hand, told paidContent that Bader will not be replaced.\n<\/p>\n

Before heading to Brand In Hand in January 2007, Bader was the top digital executive Initiative’s rival MediaVest, which is owned by Publicis Groupe. He was replaced in the role of MediaVest\u2019s SVP, director of digital connections, by Amanda Richman, who had been serving as the digital group client director on the media agency’s Procter & Gamble account.<\/p>\n

In his new post, Bader will work with three of Initiative\u2019s worldwide leaders, who will chart strategy across the network. The team will comprise three areas: strategic planning, digital and performance. Bader will be closely aligned with Sarah Ivey, Initiative\u2019s director for Communication Planning Worldwide, on the further development of Initiative\u2019s end-to-end planning approach Exchanges. He’ll also work with Bant Breen, Worldwide President, Digital Communications to drive the network\u2019s fully-integrated digital capabilities.<\/p>\n

Lastly, Bader will join Jeffrey Graham, Worldwide Director Performance, as Initiative rolls out its performance-led approach to communications around the network. Graham is also a recent addition, joining Initiative last year and is working with all CEOs and functional leads to ensure that clients see the benefits of the network\u2019s performance approach.<\/p>\n

Before his time at MediaVest, Bader built and led the online business at CSTV before it was purchased by CBS (NYSE: CBS<\/a>) to form CBS College Sports. He also spent seven years at Ogilvy, where he was Senior Partner, Executive Director, Interactive Marketing & Strategy. <\/p>\n

Bader will leave Brand In Hand on March 30, Hadl said. In a note to the company’s clients, Hadl noted that Bader exits Brand In Hand at a fairly good time for the consultant.  Brand In Hand was just tapped by BestBuy to manage its mobile ad strategy. Hadl is also working on staffing up the agency’s media group, putting together its first mobile “upfront” event and is opening a Minneapolis office within its local partner agency, Frwd<\/a>.<\/p>\n

Commenting on Bader’s decision to leave Brand In Hand to become Initiative’s global digital head, Hadl told clients, ” As you can imagine, a job of that caliber is a great honor for Eric.  This is the first time a leading agency has ever named a career digital person to lead all strategy services (not just digital) \u2014 a sign of true ascendance of digital as the future of the advertising industry.”\n<\/p>\n

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Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand. Interpublic Group media shop Initiative has hired Bader as its first worldwide digital strategy officer. He’ll report directly to Initiative CEO Richard Beaven. […]<\/p>\n","protected":false},"author":681,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-404379","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/404379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/681"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=404379"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/404379\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=404379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=404379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=404379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}