![\"soda\"](\"http:\/\/online.wsj.com\/media\/soda_D_20090917081925.jpg\")
The sales volume of soda and other drinks shipped for sale at U.S. secondary schools has dropped 72% since late 2004, resulting in an 88% drop in beverage calories sold in schools, drink makers said today.<\/p>\nThe sales volume of soda and other drinks shipped for sale at U.S. secondary schools has dropped 72% since late 2004, resulting in an 88% drop in beverage calories sold in schools, drink makers said today.<\/p>\n
Local and state regulations aimed at curbing sweetened beverages in schools explain part of the decline, but a report<\/a> by the American Beverage Association also says its efforts played a big role, according to the WSJ<\/a>. Soft-drink consumption nationwide is also down, but the report by the industry group didn\u0092t look at consumption habits by kids out of school.<\/p>\n The results come as efforts to fight childhood obesity have gotten a recent boost from First Lady Michelle Obama Let\u0092s Move<\/a> drive and other pushes. Beverage makers pledged in 2006 to push to eliminate sales full-calorie sodas in schools, joining in a drive with the American Heart Association and the William J. Clinton Foundation. American Heart Association President Clyde Yancy told the WSJ he was “really floored” by the decline in soda with calories sold and the change in product mix.<\/p>\n The drop in school consumption might become a talking point for the industry to argue against taxes on sweetened drinks that are getting more attention from politicians facing budget gaps. NYC Mayor Michael Bloomberg said yesterday said that such a state tax proposed in New York \u0094just makes sense\u0094 to fight obesity and help with deficits.<\/p>\n New York state has been down the road before, but a 2009 effort<\/a> stalled in the face of fierce opposition. The latest proposed tax would raise an estimated $1 billion in annual revenue and would be dedicated mostly to health-care spending, the New York Times<\/a> reports.<\/p>\n In Philadelphia, city officials have proposed a tax on sweetened beverages<\/a> they say would raise $77 million a year. <\/p>\n Photo: iStockphoto<\/em><\/p>\n The sales volume of soda and other drinks shipped for sale at U.S. secondary schools has dropped 72% since late 2004, resulting in an 88% drop in beverage calories sold in schools, drink makers said today. Local and state regulations aimed at curbing sweetened beverages in schools explain part of the decline, but a report […]<\/p>\n","protected":false},"author":792,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-405900","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/405900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/792"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=405900"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/405900\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=405900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=405900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=405900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/img><\/a>
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