{"id":408038,"date":"2010-03-09T14:11:54","date_gmt":"2010-03-09T19:11:54","guid":{"rendered":"http:\/\/green.yahoo.com\/blog\/the_conscious_consumer\/127\/ten-year-old-business-owner.html"},"modified":"2010-03-09T14:11:54","modified_gmt":"2010-03-09T19:11:54","slug":"ten-year-old-business-owner","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/408038","title":{"rendered":"Ten-year-old business owner"},"content":{"rendered":"<div class=\"image\" style=\"float:left;padding-right:8px;\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"Cecilia Cassini\" height=\"266\" src=\"http:\/\/a323.yahoofs.com\/ymg\/the_conscious_consumer\/the_conscious_consumer-959344185-1268161308.jpg?ymc8CzCDT2LPAN27\" width=\"400\"\/>\n<\/div>\n<p>Cecilia Cassini is definitely not your average 10-year-old<br \/>\nchild. The fifth grader recently <a href=\"http:\/\/www.ceciliacassini.com\/\">founded<br \/>\nher own fashion line<\/a> and is making a profit from selling her unique<br \/>\nhandmade clothing for kids and teens at Los Angeles boutiques. She&#8217;s also been<br \/>\nfilling special orders that are coming in from around the world, according to<br \/>\nher mother Michelle Cassini.<\/p>\n<p>Cassini has been dubbed &#8220;America&#8217;s youngest fashion<br \/>\ndesigner,&#8221; but that&#8217;s only part of her story. She&#8217;s a kid with a huge social<br \/>\nconscience and a desire to give back. Many of her dresses, for example, are<br \/>\nmade from old repurposed clothing that she scores from the closets of her older<br \/>\nsister, mom, and friends instead of buying new fabrics. <\/p>\n<p>This not only saves her<br \/>\nmoney on materials, but also is better for the planet. Her mother thinks that<br \/>\nher dresses are popular in places like Germany, Italy, and France because they<br \/>\nare made from recycled materials. <\/p>\n<div class=\"image\" style=\"float:right;padding-left:8px;\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"Cecilia Cassini \" height=\"400\" src=\"http:\/\/a323.yahoofs.com\/ymg\/the_conscious_consumer\/the_conscious_consumer-428647096-1268161334.jpg?ym28CzCDLj1joR6H\" width=\"266\"\/>\n<\/div>\n<p>The young fashion maven regularly designs and donates<br \/>\ndresses to raise money for charities such as <a href=\"http:\/\/ww5.komen.org\/\">Susan<br \/>\nG. Komen Breast Cancer Foundation<\/a>, <a href=\"http:\/\/www.doctorswithoutborders.org\/\">Doctors Without Borders<\/a>, and <a href=\"http:\/\/www.clothesoffourback.org\/\">Clothes Off Our Backs<\/a>. She also gives<br \/>\nher dresses to homeless girls. &#8220;I want to give back to the people who don&#8217;t<br \/>\nhave what I have,&#8221; she says. &#8220;Every little girl should have a dress so I wanted<br \/>\nto donate dresses.&#8221; <\/p>\n<p>Cassini, who lives in Encino, California, travels to classrooms<br \/>\nat other schools to inspire her peers to pursue their dreams and do what they<br \/>\nare passionate about. Her message: You don&#8217;t have to be an adult to do<br \/>\nworthwhile things. <\/p>\n<p>According to her<br \/>\nmom, Cassini&#8217;s passion has always been clothing. From the time Cassini  could point, she was putting together her own outfits, and<br \/>\nshe regularly came home from preschool with designs painted or glued onto<br \/>\nher clothing. <\/p>\n<p>But it wasn&#8217;t until Cassini secretly &#8220;redesigned&#8221; her older<br \/>\nsister&#8217;s brand-new dress at the ripe old age of five that her family fully understood just<br \/>\nhow interested she was in designing clothing. <\/p>\n<p>She received a sewing machine for her sixth birthday from her<br \/>\ngrandmother and went immediately to work. &#8220;From the moment she got that machine,<br \/>\nshe has not stopped sewing,&#8221; says her mom, who didn&#8217;t expect Cassini&#8217;s interest<br \/>\nto last for so long or turn into a business. <\/p>\n<div class=\"image\" style=\"float:left;padding-right:8px;\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"trunk show\" height=\"400\" src=\"http:\/\/a323.yahoofs.com\/ymg\/the_conscious_consumer\/the_conscious_consumer-516342669-1268161334.jpg?ym38CzCDWOt95Img\" width=\"300\"\/>\n<\/div>\n<p>In fact, Michelle Cassini was worried that no one was going<br \/>\nto show up at her daughter&#8217;s first trunk show at <a href=\"http:\/\/shoptoughcookies.com\/\">Tough Cookies Children&#8217;s Boutique<\/a> in<br \/>\nSherman Oaks, California, on November 14, 2009. It turns out her worries were<br \/>\nunfounded. <\/p>\n<p>People lined up outside the store before it opened, thanks to some<br \/>\ngood publicity, including a <a href=\"http:\/\/cbs2.com\/tv\/Cecilia.Cassini.Tough.2.1307281.html\">CBS segment<\/a><br \/>\nand a front-page story in the <em><a href=\"http:\/\/www.dailynews.com\/news\/ci_13786078\">Los Angeles Daily News<\/a><\/em>.<br \/>\nHer trunk show was sold out and she&#8217;s been busy filling orders ever since. <\/p>\n<p>Cassini seems to be taking<br \/>\nher early success in stride and finds time to sew dozens of dresses a week,<br \/>\nmaintain good grades, play tennis, and hang out with her friends. How does she do it? She gets most of<br \/>\nher homework done at recess so she can come home and sew. <\/p>\n<p>Besides, she doesn&#8217;t<br \/>\nview it as work. The whole process is pure fun, according to Cassini, from the<br \/>\ncutting up of old dresses to sewing them into fabulous new &#8220;masterpieces&#8221; to<br \/>\nselling the finished products. <\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><center><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"Cecilia Cassini design\" height=\"400\" src=\"http:\/\/a323.yahoofs.com\/ymg\/the_conscious_consumer\/the_conscious_consumer-909929729-1268161335.jpg?ym38CzCDMYnId3l0\" width=\"250\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Cecilia Cassini\" height=\"400\" src=\"http:\/\/a323.yahoofs.com\/ymg\/the_conscious_consumer\/the_conscious_consumer-969536088-1268161334.jpg?ym28CzCDCc0OAJnG\" width=\"258\"\/><\/p>\n<p><em>All photos courtesy of Michelle Cassini. <\/em><\/p>\n<p><\/center> <\/p>\n<p><\/p>\n<p><em>Environmental journalist Lori Bongiorno shares green-living tips<br \/>\nand product reviews with Yahoo! Green&#8217;s users. Send Lori a <a href=\"http:\/\/help.yahoo.com\/l\/us\/yahoo\/green\/forms\/consciousconsumerblog.html\">question<\/p>\n<p> or suggestion<\/a> for potential use in a future column. Her book,<\/em><br \/>\nGreen Greener Greenest: A Practical Guide to Making Eco-smart Choices a<br \/>\nPart of Your Life <em>is available on <a href=\"http:\/\/shopping.yahoo.com\/p:Green%2C%20Greener%2C%20Greenest%3A%20A%20Practical%20Guide%20to%20Making%20Eco-Smart%20Choices%20a%20Part%20of%20Your%20Life:3005209514?clink=dmps\/lori_bongiorno\/ctx=mid:1,pid:3005209514,pdid:1,pos:1,spc:14489115,date:20081009,srch:kw,x:\">Yahoo!<\/p>\n<p> Shopping<\/a> and <a href=\"http:\/\/www.amazon.com\/Green-Greener-Greenest-Practical-Eco-Smart\/dp\/0399534032\/ref=pd_bbs_1?ie=UTF8&#038;s=books&#038;qid=1228865081&#038;sr=8-1\">Amazon.com<\/a>.<\/em><\/p>\n<p><\/p>\n<p><strong>Check out Yahoo! Green on <a href=\"http:\/\/twitter.com\/YahooGreen\">Twitter<\/a> and <a href=\"http:\/\/www.facebook.com\/yahoogreen\"> Facebook<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cecilia Cassini is definitely not your average 10-year-old child. The fifth grader recently founded her own fashion line and is making a profit from selling her unique handmade clothing for kids and teens at Los Angeles boutiques. She&#8217;s also been filling special orders that are coming in from around the world, according to her mother [&hellip;]<\/p>\n","protected":false},"author":3953,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-408038","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/408038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3953"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=408038"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/408038\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=408038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=408038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=408038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}