{"id":408043,"date":"2010-03-09T14:23:26","date_gmt":"2010-03-09T19:23:26","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a91b7765970b"},"modified":"2010-03-09T14:23:26","modified_gmt":"2010-03-09T19:23:26","slug":"avril-lavigne-kohls-team-up-for-alice-in-wonderland-fashions","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/408043","title":{"rendered":"Avril Lavigne, Kohl&#8217;s team up for &#8216;Alice in Wonderland&#8217; fashions"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201310f82098b970c-pi\" style=\"float: left;\"><img decoding=\"async\" alt=\"Avril\" class=\"asset asset-image at-xid-6a00d834519bc269e201310f82098b970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201310f82098b970c-250wi\" style=\"margin: 0px 5px 5px 0px; width: 245px; height: 245px;\"><\/img><\/a> <\/p>\n<p><a href=\"http:\/\/www.brandfreak.com\/2010\/01\/fashion-marketers-drool-over-tim-burtons-alice-in-wonderland.html\" >All those Alice in Wonderland licensing deals<\/a> are starting to look a lot smarter now that the 3-D movie has blown away box-office records with its $116.3 million first-weekend domestic haul. Not only do OPI, Urban Decay, Zac Posen and Stella McCartney stand to capitalize on teen and tween girls&#8217; rabid interest in the Disney flick, punk-pop princess Avril Lavigne and Kohl&#8217;s are now wading into the fray together. Among the Alice-themed offerings: graphic tees, boyfriend jeans, tank dresses, twill shorts and silk-screened hoodies. The merch, part of Lavigne&#8217;s Abbey Dawn line at the retailer, hit stores just as Alice was dwarfing all competitors with the <a href=\"http:\/\/money.cnn.com\/2010\/03\/08\/technology\/Alice_in_Wonderland\/\" >highest debut of a 3-D movie ever<\/a>, whipping past Avatar&#8217;s $77 million opening (though on more screens). The psychedelic Johnny Depp adventure, from director Tim Burton, beat pre-launch expectations by nearly $50 million and rose above middling-to-poor reviews. Lavigne could be a double winner with her Alice associations\u2014she recorded the first single, &quot;Alice (Underground),&quot; on the movie&#8217;s Almost Alice soundtrack. <\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All those Alice in Wonderland licensing deals are starting to look a lot smarter now that the 3-D movie has blown away box-office records with its $116.3 million first-weekend domestic haul. Not only do OPI, Urban Decay, Zac Posen and Stella McCartney stand to capitalize on teen and tween girls&#8217; rabid interest in the Disney [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-408043","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/408043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=408043"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/408043\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=408043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=408043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=408043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}