{"id":408288,"date":"2010-03-09T16:45:19","date_gmt":"2010-03-09T21:45:19","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=52701"},"modified":"2010-03-09T16:45:19","modified_gmt":"2010-03-09T21:45:19","slug":"cadillac-to-distance-itself-from-gm-will-get-rid-of-gm-name-from-marketing-dealers","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/408288","title":{"rendered":"Cadillac to distance itself from GM, will get rid of GM name from marketing, dealers"},"content":{"rendered":"

\"\"<\/p>\n

While it is still one of General Motors core brands, Cadillac will distance itself from the Detroit automaker to avoid the stigma of the parent company’s $50 billion U.S. backed bankruptcy last year.<\/p>\n

According to Nick Twork, a Cadillac spokesman, the brand will erase the GM name from its marketing and dealerships, will change its e-mail addresses from @gm.com to @cadillac.com and will exit companywide promotions such as GM’s Red Tag Event. Twork said that the strategy is driven by GM’s restructuring.<\/p>\n

Click here to get prices on the 2010 Cadillac CTS<\/strong><\/a><\/em>.<\/p>\n

\u201cCadillac, which has really turned itself around with new levels of quality and exemplary products, doesn\u2019t want to be associated with something that will drag it down,\u201d said John Grace, president of marketing consultant BrandTaxi LLC. \u201cWith GM\u2019s bankruptcy comes lower credibility in the ability to build quality products.\u201d<\/p>\n

<\/span><\/p>\n

Moving Cadillac away from GM and increasing sales of the brand is central to CEO Ed Whitacre’s efforts to revive the Detroit automaker.<\/p>\n

– By: Omar Rana<\/em><\/p>\n

Source: Bloomberg<\/a><\/p>\n

<\/img><\/a>
\n<\/img><\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

While it is still one of General Motors core brands, Cadillac will distance itself from the Detroit automaker to avoid the stigma of the parent company’s $50 billion U.S. backed bankruptcy last year. According to Nick Twork, a Cadillac spokesman, the brand will erase the GM name from its marketing and dealerships, will change its […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-408288","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/408288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=408288"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/408288\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=408288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=408288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=408288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}