{"id":411866,"date":"2010-03-10T12:30:46","date_gmt":"2010-03-10T17:30:46","guid":{"rendered":"http:\/\/gigaom.com\/?p=104895"},"modified":"2010-03-10T12:30:46","modified_gmt":"2010-03-10T17:30:46","slug":"the-power-of-mifi-in-the-tablet-era","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/411866","title":{"rendered":"The Power of MiFi in the Tablet Era"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.files.wordpress.com\/2010\/03\/mifi.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/03\/mifi.jpg?w=300&#038;h=199\" alt=\"\" title=\"mifi\" width=\"300\" height=\"199\"  class=\"alignleft size-medium wp-image-104904\" \/><\/a>Verizon Wireless is trying to cash in on AT&amp;T&#8217;s latest toy. Calling Apple&#8217;s iPad &#8220;an opportunity for VZW,&#8221; the nation&#8217;s largest carrier in <a href=\"http:\/\/www.engadget.com\/2010\/03\/09\/eternal-optimist-verizon-calls-ipad-launch-an-opportunity-to-s\/\">a memo obtained by Engadget<\/a> is coaching its sales staffers to encourage customers to pick up the much-hyped tablet but skip the 3G option and connect it to Verizon&#8217;s network with the $100 <a href=\"http:\/\/jkontherun.com\/2009\/05\/11\/verizon-mifi\/\">MiFi<\/a>.<\/p>\n<p>At first glance, it&#8217;s a compelling pitch. Consumers can save $130 on the iPad by forgoing AT&amp;T&#8217;s <a href=\"http:\/\/gigaom.com\/2010\/01\/28\/att-we-really-do-suck-in-sf-nyc\/\">troubled cellular network<\/a>, and high-powered users might be swayed by the fact that the <a href=\"http:\/\/gigaom.com\/2009\/07\/24\/need-a-connection-sorry-this-is-myfi\/\">MiFi <\/a>can power up to five gadgets simultaneously. But the MiFi is packaged with a 5GB data plan that costs $60 a month, while AT&amp;T offers its unlimited iPad data service for only $30. Regardless, though, the effort is a timely reminder that with its MiFi Verizon be well-positioned to leverage <a href=\"http:\/\/www.computerworld.com\/s\/article\/9168418\/ARM_sees_over_50_new_iPad_like_devices_out_this_year\">the flood of iPad-like devices <\/a>slated to come to market later this year &#8212; even if those gadgets aren&#8217;t actually sold by Verizon.<\/p>\n<p><strong>Related content from GigaOM Pro (sub req\u2019d):<\/strong><\/p>\n<p><a href=\"http:\/\/pro.gigaom.com\/2010\/02\/with-the-ipad-apple-takes-google-to-the-mat\/\">With the iPad, Apple Takes Google to the Mat<\/a><\/p>\n<p><em>Image <a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/deed.en\">courtesy <\/a>Flickr <a href=\"http:\/\/www.flickr.com\/photos\/ndevil\/3549629076\/\">user nDevilTV<\/a>.<\/em><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=104895&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=AGg0RsdS9Ro:VaJxGGZkdMk:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=AGg0RsdS9Ro:VaJxGGZkdMk:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=AGg0RsdS9Ro:VaJxGGZkdMk:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=AGg0RsdS9Ro:VaJxGGZkdMk:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=AGg0RsdS9Ro:VaJxGGZkdMk:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=AGg0RsdS9Ro:VaJxGGZkdMk:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=AGg0RsdS9Ro:VaJxGGZkdMk:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=AGg0RsdS9Ro:VaJxGGZkdMk:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/AGg0RsdS9Ro\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verizon Wireless is trying to cash in on AT&amp;T&#8217;s latest toy. Calling Apple&#8217;s iPad &#8220;an opportunity for VZW,&#8221; the nation&#8217;s largest carrier in a memo obtained by Engadget is coaching its sales staffers to encourage customers to pick up the much-hyped tablet but skip the 3G option and connect it to Verizon&#8217;s network with the [&hellip;]<\/p>\n","protected":false},"author":6442,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-411866","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/411866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6442"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=411866"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/411866\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=411866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=411866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=411866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}