{"id":412831,"date":"2010-03-10T13:00:07","date_gmt":"2010-03-10T18:00:07","guid":{"rendered":"http:\/\/www.theatlantic.com\/business\/archive\/2010\/03\/the-3-d-tv-market-is-set-to-explode-but-why\/37289\/?rss=37289"},"modified":"2010-03-10T13:00:07","modified_gmt":"2010-03-10T18:00:07","slug":"the-3-d-tv-market-is-set-to-explode-but-why","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/412831","title":{"rendered":"The 3-D TV Market is Set to Explode. But Why?"},"content":{"rendered":"<p>The 3-D TV market sounds like it&#8217;s about to explode. I don&#8217;t completely understand why.<\/p>\n<p>Don&#8217;t get me wrong: I love television, I love all three dimensions, and together I&#8217;m sure they could make something just splendid. But why would I buy a 3-D television today, when prices are high (as they always are for first-time technologies without widespread competition) and precious few networks are offering 3-D content? We are essentially talking about an expensive normal television (all of Samsung&#8217;s 3-D TVs are 2-D compatible) that can play 3-D editions of a handful of movies, if you&#8217;re willing to don the goggles. What&#8217;s the rush to buy these products <i>right now<\/i>?<\/p>\n<p>Don&#8217;t get me wrong, just about any innovation is good innovation, and I&#8217;m pleased to see hardware designers aiming high. Panasonic announced that it expects to unload <span id=\"articleText\">500,000 3-D TVs in the United States in the first year, &#8220;half its annual global sales target,&#8221; according to <a href=\"http:\/\/www.reuters.com\/article\/idUSTRE62736220100308?type=technologyNews\">Reuters<\/a>.<\/span><\/p>\n<p>I&#8217;m holding out for something better: 3-D <a href=\"http:\/\/www.technologyreview.com\/computing\/20892\/page2\/\">without the glasses<\/a>.<\/p>\n<blockquote><p>Philips&#8217; <a href=\"http:\/\/www.wowvx.com\/\" >WOWvx<\/a> technology<br \/>\nuses image-processing software, plus display hardware that includes sheets of<br \/>\ntiny lenses atop LCD screens. The lenses project slightly different images to<br \/>\nviewers&#8217; left and right eyes, which the brain translates into a perception of depth&#8230;<\/p>\n<p>The multiple images allow viewers to walk around the viewing<br \/>\narea&#8211;a cone about 20 degrees wide&#8211;without disturbing the 3-D illusion.<\/p><\/blockquote>\n<p>  The challenge will be to design a television that bursts with three dimensions for the lucky few in the &#8220;viewing cone&#8221; and also operates as a perfectly functional 2-D television for viewers outside the cone.<\/p>\n<p>When I first heard about this technology, I asked this question: if you can design a TV set that projects slightly different images,<br \/>\ncould you somehow have a single television set tuned to two different<br \/>\nchannels? In other words (and maybe this would require the glasses,<br \/>\nagain) could I watch a football game without sound on my 3-D TV while<br \/>\nmy friend to the right watches Jersey Shore on the same set, with<br \/>\nvolume? Open question to techies out there.<br \/> <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:b26c4b8e115a13ff36aa932947602047:09BMUyVYDhxuE4KIpaoP9fTcCH2%2BPLMmKx50raYWyHIz9e7pwxP8B%2F7wOcW9efDdXrMjZZGUo1sR'><img border='0' title='Email this Article' alt='Email this Article' src='http:\/\/images.pheedo.com\/images\/mm\/emailthis.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:53974897ebe51fadb8c9570d4dee8dcc:RSBr%2BQisDrRqRXpf5ipOjg4fDwi136Lc66099ftXtbLMMkid%2Be31amJ0MhjGaXvC%2BqbvCuwTUofV'><img border='0' title='Add to digg' alt='Add to digg' src='http:\/\/images.pheedo.com\/images\/mm\/digg.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:f3bc9b34783a7500978e5d52478dfb5b:%2BGwKa%2Bt%2FME%2Fj%2FiSTckC2e%2F8eia%2FvU2q8KkOVpl%2B1Nvppw9W%2Fsl9wQ1pOXftCsu15IK1j5OVUKOzS'><img border='0' title='Add to Reddit' alt='Add to Reddit' src='http:\/\/images.pheedo.com\/images\/mm\/reddit.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:5314efaaae5af02bef7c026fa1add88f:RYbKncCiuXXu5QWOiQ380axSRu1aviayDsyyUwZEkVQMHcKCyz4NEXms44lXnfo4IOoDrpuhVOF4Zw%3D%3D'><img border='0' title='Add to Twitter' alt='Add to Twitter' src='http:\/\/images.pheedo.com\/images\/mm\/twitter.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:5bd18b8d1968ef19d27d7a78e5d5f935:t%2FuuXDdvf6dEUpL4DR%2Fgd0nnuna1Xjp%2BiitiR8LSXSuMJx59i486Rx4CelSrcdFsguVBVyLiZJHT'><img border='0' title='Add to del.icio.us' alt='Add to del.icio.us' src='http:\/\/images.pheedo.com\/images\/mm\/delicious.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:3faccd5e1e5208b491957639503e5611:grf7THX1f9RvuyhGeQLRaiJS4mtxMeH1mAzGz8OG%2BNGNXPSgACdW80BXCLsfA43HWTpHAXdPneWO2A%3D%3D'><img border='0' title='Add to StumbleUpon' alt='Add to StumbleUpon' src='http:\/\/images.pheedo.com\/images\/mm\/stumbleit.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:de4d056e5542278b7d5911f079ab6ecd:RHFMZwe%2F6Czs9an3yvAYMMCkh1AA%2Bgwptyll0ws5MvzoQpuohtWNdV4Zmxih2JAXAVbGO6AgjaYgvw%3D%3D'><img border='0' title='Add to Facebook' alt='Add to Facebook' src='http:\/\/images.pheedo.com\/images\/mm\/facebook.gif'\/><\/a><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=5cbc200576206b0f0564d0626145ced8&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=5cbc200576206b0f0564d0626145ced8&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/AtlanticBusinessChannel\/~4\/ML-ihENhq2g\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 3-D TV market sounds like it&#8217;s about to explode. I don&#8217;t completely understand why. Don&#8217;t get me wrong: I love television, I love all three dimensions, and together I&#8217;m sure they could make something just splendid. But why would I buy a 3-D television today, when prices are high (as they always are for [&hellip;]<\/p>\n","protected":false},"author":1534,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-412831","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/412831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1534"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=412831"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/412831\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=412831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=412831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=412831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}