{"id":416593,"date":"2010-03-11T13:10:08","date_gmt":"2010-03-11T18:10:08","guid":{"rendered":"http:\/\/gigaom.com\/?p=105172"},"modified":"2010-03-11T13:10:08","modified_gmt":"2010-03-11T18:10:08","slug":"who%e2%80%99s-cheering-for-windows-phone","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/416593","title":{"rendered":"Who\u2019s Cheering for Windows Phone?"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.files.wordpress.com\/2010\/03\/istock_000006144879xsmall.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/03\/istock_000006144879xsmall.jpg?w=210&#038;h=139\" alt=\"\" title=\"iStock_000006144879XSmall\" width=\"210\" height=\"139\"  class=\"alignleft size-thumbnail wp-image-105183\" \/><\/a>Microsoft faces a tough assignment in trying to get back in the smartphone game. Nokia&#8217;s Symbian maintains a massive presence <a href=\"http:\/\/gigaom.com\/2009\/11\/30\/for-nokia%E2%80%99s-ovi-the-world-minus-the-u-s-is-enough\/\">in overseas markets<\/a>, while Apple&#8217;s iPhone and Google&#8217;s Android have gained tremendous momentum in the superphone era. And Windows Mobile will only <a href=\"http:\/\/www.comscore.com\/Press_Events\/Press_Releases\/2010\/3\/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share\">continue to lose ground<\/a> in advance of the debut of Windows Phone later this year thanks to the fact that the two platforms <a href=\"http:\/\/www.geekwithlaptop.com\/windows-mobile-7-makes-a-clean-break\">will be incompatible<\/a>.<\/p>\n<p>But there&#8217;s no shortage of players hoping that Redmond can breathe new life into its mobile business. The following are just a few of the entities with a vested interest in seeing Windows Phone succeed:<\/p>\n<ul>\n<li><strong>Corporate IT departments<\/strong> &#8212; Business users are increasingly turning to consumer-friendly smartphones like the iPhone and forcing IT staffers to support their new gadgets. But the emergence of a phone that offers both Microsoft&#8217;s seamless integration with Exchange Server and consumer-friendly features and applications would go a long way toward making life easier for IT workers.<\/li>\n<li><strong>HTC <\/strong>&#8211; The Taiwan-based handset manufacturer is <a href=\"http:\/\/jkontherun.com\/2010\/01\/14\/16-things-i-like-about-the-google-nexus-one-and-8-i-dont\/\">fully aboard the Android bandwagon<\/a>, but hitching your wagon to a single OS is a dangerous strategy for a mobile OEM. So the longtime Windows Mobile supplier is <a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2359647,00.asp\">one of the launch partners<\/a> for Windows Phone and vows to develop an &#8220;HTC Hub&#8221; for the platform.<\/li>\n<li><strong>Motorola<\/strong> &#8212; Although it joined the Android crowd late last year in a big way, releasing both the Cliq and the Droid, as <a href=\"http:\/\/gigaom.com\/2010\/01\/07\/so-what-should-motorola-do-now\/\">Om noted <\/a>in January, Motorola was left out in the cold when HTC was tapped to produce Google&#8217;s flagship device. The struggling company <a href=\"http:\/\/news.softpedia.com\/news\/Motorola-Reaffirms-Commitment-to-Android-for-2010-136960.shtml\">will continue to churn out<\/a> Android handsets, but Windows Phone <a href=\"http:\/\/www.pocketgamer.biz\/r\/PG.Biz\/Windows+Phone+7+Series\/news.asp?c=18772\">has caught its eye<\/a>. Look for increasing interest &#8212; and maybe a hardware commitment &#8212; out of Motorola as the OS nears its launch later this year.<\/li>\n<li><strong>Application developers<\/strong> &#8212; Microsoft <a href=\"http:\/\/news.cnet.com\/8301-13860_3-10464294-56.html\">is wooing developers<\/a> by forcing manufacturers to comply with strict guidelines regarding screen sizes, buttons and features. That will make it easier for developers to deploy apps across a range of Windows Phone gadgets without having to tweak each app for each handset. And longtime Windows Mobile developers are sure to be pleased by a platform that combines high-tech entertainment features with Microsoft&#8217;s business-focused technology.<\/li>\n<li><strong>Gamers<\/strong> &#8212; Integrating Windows Phone with Xbox and Windows is an interesting move for a company whose mobile strategy has long focused on the enterprise. But it&#8217;s also a strategy that could finally push mobile gaming beyond casual, pick-up-and-play titles and toward more immersive, console-type experiences.<\/li>\n<\/ul>\n<p><strong>Related content from GigaOM Pro (sub req\u2019d):<\/strong><\/p>\n<p><a href=\"http:\/\/pro.gigaom.com\/2010\/01\/could-games-redeem-windows-mobile-and-palms-webos\/\">Could Games Redeem Windows Mobile and Palm&#8217;s webOS?<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=105172&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=FkFxeaHqA4g:Ixs7ynBR-Ag:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=FkFxeaHqA4g:Ixs7ynBR-Ag:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=FkFxeaHqA4g:Ixs7ynBR-Ag:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=FkFxeaHqA4g:Ixs7ynBR-Ag:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=FkFxeaHqA4g:Ixs7ynBR-Ag:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=FkFxeaHqA4g:Ixs7ynBR-Ag:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=FkFxeaHqA4g:Ixs7ynBR-Ag:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=FkFxeaHqA4g:Ixs7ynBR-Ag:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/FkFxeaHqA4g\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft faces a tough assignment in trying to get back in the smartphone game. Nokia&#8217;s Symbian maintains a massive presence in overseas markets, while Apple&#8217;s iPhone and Google&#8217;s Android have gained tremendous momentum in the superphone era. And Windows Mobile will only continue to lose ground in advance of the debut of Windows Phone later [&hellip;]<\/p>\n","protected":false},"author":6442,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-416593","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/416593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6442"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=416593"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/416593\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=416593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=416593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=416593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}