{"id":418348,"date":"2010-03-11T14:09:49","date_gmt":"2010-03-11T19:09:49","guid":{"rendered":"tag:typepad.com,2003:post-6a00d8341c4df253ef01310f8e8e57970c"},"modified":"2010-03-11T14:09:49","modified_gmt":"2010-03-11T19:09:49","slug":"ratings-report-for-abc-news%e2%80%99-%e2%80%9cnightline%e2%80%9d-for-the-week-of-march-1-2010-and-february-sweep","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/418348","title":{"rendered":"Ratings Report for ABC News\u2019 \u201cNightline\u201d For the Week of March 1, 2010 and February Sweep"},"content":{"rendered":"<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cNIGHTLINE\u201d BESTS \u201cTONIGHT SHOW\u201d AMONG TOTAL VIEWERS FOR THE FIRST TIME SINCE 1995 FOR A FEBRUARY SWEEP<o:p><\/o:p><\/span><\/h4>\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: #1f497d; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/h4>\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cNIGHTLINE\u201d INCREASES ITS LEAD OVER \u201cLETTERMAN\u201d BY +43% AMONG A18-49 VERSUS NOVEMBER 2009 SWEEP<o:p><\/o:p><\/span><\/h4>\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: #1f497d; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/h4>\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\u201cNIGHTLINE\u201d TIES CBS AND NBC FOR FIRST PLACE IN A25-54 RATING FOR FEBRUARY SWEEP<o:p><\/o:p><\/span><\/h4>\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: #1f497d; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/h4>\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: #1f497d; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/h4>\n<p class=\"section1\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; LINE-HEIGHT: 13.2pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">ABC News \u201cNightline\u201d placed second among Adults 25-54, Adults 18-49, and Total Viewers, for the just completed February sweep<\/span><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">, <span style=\"COLOR: black\">according to Nielsen Media Research. Additionally, \u201cNightline\u201d tied CBS and NBC for first in the A25-54 rating (1.3). This marks the first time \u201cNightline\u201d outperformed \u201cThe Tonight Show\u201d among Total Viewers for a February sweep since 1995. \u201cNightline\u201d also posted its best A25-54 demo delivery for a sweep since November 2008. Among A18-49, \u201cNightline\u201d increased its lead over CBS by <strong style=\"mso-bidi-font-weight: normal\">+43%<\/strong> versus the November sweep. *Note: for the February Sweep \u201cThe Tonight Show\u201d is based on 9 telecasts due to the Olympics, while \u201cLetterman\u201d is 20 and \u201cNightline\u201d is 18.<\/span><span style=\"COLOR: red\"><o:p><\/o:p><\/span><\/span><\/p>\n<p class=\"section1\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; LINE-HEIGHT: 13.2pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;; mso-fareast-font-family: Calibri\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<h4 align=\"left\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: left\"><span style=\"FONT-SIZE: 10pt; COLOR: #1f497d; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/h4>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; LINE-HEIGHT: 13.2pt; mso-layout-grid-align: none\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">For the week of March 1, 2010, \u201cNightline\u201d placed second among Adults 18-49 and tied \u201cLetterman\u201d<\/span><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"> in the A18-49 rating (1.0). <span style=\"COLOR: black\">Week to week, \u201cNightline\u201d increased +<strong>11% <\/strong>among Total Viewers, <strong style=\"mso-bidi-font-weight: normal\">+13%<\/strong> among A25-54 and <strong style=\"mso-bidi-font-weight: normal\">+15%<\/strong> among A18-49. <span style=\"mso-spacerun: yes\">&#0160;<\/span><\/span>Season to date, \u201cNightline\u201d continues to rank second among Total Viewers (3.89 million) and is tied for second among Adults 18-49 (1.32 million \/ 1.0 rating) and Adults 25-54 (1.58 million\/ 1.3 rating).<span style=\"COLOR: black\"><o:p><\/o:p><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">ABC News\u2019 <span style=\"mso-bidi-font-weight: bold\">\u201cNightline\u201d<\/span> is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.<o:p><\/o:p><\/span><\/p>\n<p class=\"section1\" style=\"MARGIN: 0in 0in 0pt; LINE-HEIGHT: 13.2pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><span style=\"text-decoration: none\">&#0160;<\/span><\/o:p><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><span style=\"text-decoration: none\">&#0160;<\/span><\/o:p><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">(Week of March 1, 2010)<\/span><\/span><\/strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">&#0160;&#0160;&#0160;<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">&#0160;<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\t\t\t&#0160;&#0160;&#0160;<span style=\"mso-tab-count: 2\">\t\t\t\t\t <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span><strong><span style=\"text-decoration: underline;\">TOTAL VIEWERS<\/span>&#0160;&#0160;&#0160;<\/strong><\/span><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">A25-54(000)\/&#0160;Rtg<\/span><\/span><\/strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">&#0160; <span style=\"mso-spacerun: yes\">&#0160;&#0160;<\/span><strong><span style=\"text-decoration: underline;\">A18-49(000)\/&#0160;Rtg<\/span><\/strong>&#0160;<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">ABC&#0160;\u201cNightline\u201d\t\t&#0160;3,610,000\t&#0160;1,610,000\/ 1.3<span style=\"mso-tab-count: 1\">\t\t&#0160; <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span>1,330,000\/1.0<o:p><\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">CBS \u201cLate Show\u201d\t\t&#0160;3,660,000\t&#0160;1,680,000\/ <span style=\"mso-bidi-font-weight: bold\">1.3<span style=\"mso-tab-count: 1\">\t\t&#0160; <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span><\/span>1,300,000\/1<span style=\"mso-bidi-font-weight: bold\">.0<o:p><\/o:p><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">NBC \u201cTonight\u201d\t\t&#0160;&#0160;&#0160;5,580,000\t&#0160;2,310,000\/ 1<span style=\"mso-bidi-font-weight: bold\">.9<span style=\"mso-tab-count: 1\">\t\t&#0160;&#0160;&#0160; <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span>1,950,<\/span>000\/1<span style=\"mso-bidi-font-weight: bold\">.5<strong><o:p><\/o:p><\/strong><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; LINE-HEIGHT: 13.2pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; LINE-HEIGHT: 13.2pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">February Sweep 2010*<\/span><\/span><\/strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">&#0160;<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">\t\t\t&#0160;&#0160;&#0160;<span style=\"mso-tab-count: 2\">\t\t\t\t\t <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span><strong><span style=\"text-decoration: underline;\">TOTAL VIEWERS<\/span>&#0160;&#0160;&#0160;<\/strong><\/span><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">A25-54(000)\/&#0160;Rtg<\/span><\/span><\/strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">&#0160; <span style=\"mso-spacerun: yes\">&#0160;&#0160;<\/span><strong><span style=\"text-decoration: underline;\">A18-49(000)\/&#0160;Rtg<\/span><\/strong>&#0160;<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">ABC&#0160;\u201cNightline\u201d\t\t&#0160;3,680,000\t&#0160;1,640,000\/ 1.3<span style=\"mso-tab-count: 1\">\t\t&#0160; <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span>1,360,000\/1.0<o:p><\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">CBS \u201cLate Show\u201d\t\t&#0160;3,850,000\t&#0160;1,650,000\/ <span style=\"mso-bidi-font-weight: bold\">1.3<span style=\"mso-tab-count: 1\">\t\t&#0160; <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span><\/span>1,260,000\/1<span style=\"mso-bidi-font-weight: bold\">.0<o:p><\/o:p><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">NBC \u201cTonight\u201d\t\t&#0160;&#0160;&#0160;3,400,000\t&#0160;1,650,000\/ 1<span style=\"mso-bidi-font-weight: bold\">.3<span style=\"mso-tab-count: 1\">\t\t&#0160;&#0160;&#0160; <\/span><span style=\"mso-spacerun: yes\">&#0160; <\/span>1,450,<\/span>000\/1<span style=\"mso-bidi-font-weight: bold\">.1<strong><o:p><\/o:p><\/strong><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;; mso-bidi-font-weight: bold\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;; mso-bidi-font-weight: bold\">*Please note that due to the Olympic preemptions, \u201cThe Tonight Show\u201d is based on 9 telecasts, while \u201cNightline\u201d is based on 18 and \u201cLetterman\u201d on 20.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; LINE-HEIGHT: 13.2pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; LINE-HEIGHT: 13.2pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Source: &#8211; The Nielsen Company NTI Total Viewers, Adults 25-54 and Adults 18-49 Live +SD for weeks 3\/1\/10 &amp; 2\/22\/10.<span style=\"mso-spacerun: yes\">&#0160; <\/span>STD Live +7 (where available) &amp; Live +SD for 9\/21\/09-3\/7\/10.<span style=\"mso-spacerun: yes\">&#0160; <\/span>February 2010 Sweep Live +7 (where available) &amp; Live +SD for 2\/4\/10-3\/3\/10.<span style=\"mso-spacerun: yes\">&#0160; <\/span>November 2009 Sweep 10\/29\/09-11\/25\/09<o:p><\/o:p><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNIGHTLINE\u201d BESTS \u201cTONIGHT SHOW\u201d AMONG TOTAL VIEWERS FOR THE FIRST TIME SINCE 1995 FOR A FEBRUARY SWEEP &#0160; \u201cNIGHTLINE\u201d INCREASES ITS LEAD OVER \u201cLETTERMAN\u201d BY +43% AMONG A18-49 VERSUS NOVEMBER 2009 SWEEP &#0160; \u201cNIGHTLINE\u201d TIES CBS AND NBC FOR FIRST PLACE IN A25-54 RATING FOR FEBRUARY SWEEP &#0160; &#0160; ABC News \u201cNightline\u201d placed second among [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-418348","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/418348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=418348"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/418348\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=418348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=418348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=418348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}