![\"Stock](\"http:\/\/www.readwriteweb.com\/start\/images\/stack_books_mar10.jpg\")
Lately at ReadWriteStart we have talked with a few people working with startups in the co-creation and mass customization industry. Some of these startups use on-demand production techniques to minimize overhead costs and create early cash flow for their businesses. Of course, this business technique is nothing new; larger companies have put this to practice for years, like Dell which custom fits computers to customer specifications. <\/p>\n
Sponsor<\/em> More recently, however, startups have begun to jump on the mass customization bandwagon. Cafe Press and Spreadshirt allow customers to custom design t-shirts, and others allow users to make bags, jewelry, perfume, games and even food to order. While these kinds of startups have become more popular<\/a> in recent years, they have been more successful in nations with smaller markets, such as Germany<\/a>, and have not taken off in larger markets like America. <\/p>\n For those looking to begin a startup and who want to learn more about mass customization, we’ve compiled a quick list of a few books to get a crash course on the basics. Bear in mind the following list is in no particular order and is not a ranking, but merely a run-down of some of the more popular books on mass customization and co-creation. If you have any further suggested reading that people interested in this topic might find useful, by all means please let us know in the comments.<\/p>\n Discuss<\/a><\/strong><\/p>\n Lately at ReadWriteStart we have talked with a few people working with startups in the co-creation and mass customization industry. Some of these startups use on-demand production techniques to minimize overhead costs and create early cash flow for their businesses. Of course, this business technique is nothing new; larger companies have put this to practice […]<\/p>\n","protected":false},"author":616,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-421509","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/421509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/616"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=421509"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/421509\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=421509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=421509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=421509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/p>\n
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![\"Mass](\"http:\/\/www.readwriteweb.com\/start\/images\/mcbook1_mar10.jpg\")
Mass Customization: The New Frontier in Business Competition<\/a><\/em>, by B. Joseph Pine II<\/h2>\n![\"Mass](\"http:\/\/www.readwriteweb.com\/start\/images\/mcbook2_mar10.jpg\")
<\/p>\nMass Customization: An Enterprise-Wide Business Strategy<\/a><\/em>, by David J. Gardner<\/h2>\n<\/p>\n
![\"Mass](\"http:\/\/www.readwriteweb.com\/start\/images\/mcbook3_mar10.jpg\")
<\/p>\nSPARK: Be More Innovative Through Co-Creation<\/a><\/em>, by John Winsor<\/h2>\n<\/p>\n
![\"Mass](\"http:\/\/www.readwriteweb.com\/start\/images\/mcbook4_mar10.jpg\")
<\/p>\nThe New Age of Innovation: Driving Cocreated Value Through Global Networks<\/a><\/em>, by C. K. Prahalad<\/h2>\n<\/p>\n
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