{"id":425953,"date":"2010-03-12T14:08:18","date_gmt":"2010-03-12T18:08:18","guid":{"rendered":"http:\/\/www.disinfo.com\/?p=24647"},"modified":"2010-03-12T14:08:18","modified_gmt":"2010-03-12T18:08:18","slug":"coca-cola-and-water-use-in-india-%e2%80%9cgood-till-the-last-drop%e2%80%9d","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/425953","title":{"rendered":"Coca-Cola and Water Use in India: \u201cGood Till the Last Drop\u201d"},"content":{"rendered":"

From ScienceBlogs.com<\/a>:\"\"<\/p>\n

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The marketing executive who came up with Coca-Cola\u2019s popular slogan in 1908 most likely never expected it would be taken so literally. However, a hundred years ago there probably weren\u2019t many who imagined a term like \u201cwater wars\u201d could exist in a region that experiences annual monsoons.<\/p>\n

On February 25 a complaint was filed in the New York Supreme Court against the The Coca-Cola Company alleging that they knew about and sought to cover up human rights abuses<\/a> in Guatemala. While that trial gets started, the company\u2019s controversial practices in India continue involving the over-exploitation of limited water resources and the contamination of groundwater supplies. In response to public outcry the soft drink company is now championing itself as a longtime environmental leader and the business community is eager to advertise their claim. Yesterday CNN<\/a> Money<\/em> reported<\/a> that:<\/p>\n

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Coke has been a leader when it comes to environmental issues: It is aiming to be water neutral \u2014 meaning every drop of water used by the company will be replenished \u2014 by 2020.<\/p>\n<\/blockquote>\n

This would come as a surprise to the Plachimada community in the State of Kerala. Ever since Coca-Cola opened a bottling plant on their land in 2000 they have been faced with chronic drought and polluted water. In 2006 these residents of a small impoverished community in southern India began a pitched campaign to evict Coca-Cola from their land which led to fierce battles with local authorities.<\/p>\n<\/blockquote>\n

[Read more a ScienceBlogs.com<\/a>]<\/p>\n

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