{"id":42807,"date":"2009-11-16T08:35:00","date_gmt":"2009-11-16T13:35:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091114\/1835226933.shtml"},"modified":"2009-11-16T08:35:00","modified_gmt":"2009-11-16T13:35:00","slug":"apple-tries-to-patent-annoying-people-with-intrusive-advertising-that-requires-attention","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/42807","title":{"rendered":"Apple Tries To Patent Annoying People With Intrusive Advertising That Requires Attention"},"content":{"rendered":"

The NY Times is discussing a patent application by Apple (20090265214<\/a>) for putting really intrusive advertising into products<\/a> that would require users to respond to prove that they’re paying attention to the advertising. First, there’s a fair amount of prior art on very similar ideas. Not all of the prior attempts were quite so draconian — but that’s not because they needed some special new invention or “spark of genius.” Instead, the reason why this hasn’t been implemented fully is because most people realize it’s stupid<\/i> and would only serve to piss off customers. But it’s hardly a new, unique or non-obvious idea. Hell, I remember discussing a nearly identical scheme around 1995<\/i> as a joke<\/i> because it was so ridiculously stupid. Hopefully, the Patent Office realizes that this is an obvious concept and doesn’t grant the patent.<\/p>\n

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The NY Times is discussing a patent application by Apple (20090265214) for putting really intrusive advertising into products that would require users to respond to prove that they’re paying attention to the advertising. First, there’s a fair amount of prior art on very similar ideas. Not all of the prior attempts were quite so draconian […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-42807","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/42807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=42807"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/42807\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=42807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=42807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=42807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}