{"id":430626,"date":"2010-03-15T10:23:00","date_gmt":"2010-03-15T14:23:00","guid":{"rendered":"e2249889-c78b-43e3-9643-b1d7d4aa587b:408036"},"modified":"2010-03-15T10:23:00","modified_gmt":"2010-03-15T14:23:00","slug":"wal-mart-ready-to-rollback","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/430626","title":{"rendered":"Wal-Mart ready to rollback"},"content":{"rendered":"<p>Enough is enough. After watching its competitive advantage over the supermarkets dwindle in recent months, <a href=\"http:\/\/www.financialpost.com\/markets\/company\/index.html?symbol=WMT&amp;id=291252\" >Wal-Mart Stores Inc.<\/a> is ready to slash prices in order to win back customers, says new research from Citigroup Capital Markets.  <\/p>\n<p>&quot;WMT\u2019s price savings no longer outweigh the experience and convenience of shopping the supermarkets,&quot; analyst Deborah Weinswig said in a note to clients. <\/p>\n<p>&quot;As the economy improves, we expect [Wal-Mart] to fight harder to keep this customer by significantly increasing rollbacks to drive mindshare and market share.&quot; <\/p>\n<p>Ms. Weinswig upgraded the giant retailer to Buy from Hold, raising her price target on the stock to US$65 from US$54. In early trading Monday, Wal-Mart shares are up 2%. <\/p>\n<p>Same store sales at locations with both Clean Action Alley, the retailer&#39;s effort to tidy the main aisles once crowded with merchandise on pallets, and the Smart Network, a digital in-store advertising initiative, are outperforming the company average as well as stores with only one of these initiatives, the analyst said.  <\/p>\n<p>&quot;Customers are finding it easier to navigate the store, which is leading to larger basket sizes and higher ticket, she wrote. &quot;We believe the improved experience will draw customers back to WMT from the supermarkets and could also draw a higher income customer.&quot;<\/p>\n<p>Mr. Weinswig also expects a revamped apparel management team to help Wal-Mart capitalize on the sales and margin opportunity from global sourcing as early as second half of 2010.&nbsp;<\/p>\n<p><a href=\"mailto:dpett@nationalpost.com%20\">David Pett<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/network.nationalpost.com\/NP\/aggbug.aspx?PostID=408036\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enough is enough. After watching its competitive advantage over the supermarkets dwindle in recent months, Wal-Mart Stores Inc. is ready to slash prices in order to win back customers, says new research from Citigroup Capital Markets. &quot;WMT\u2019s price savings no longer outweigh the experience and convenience of shopping the supermarkets,&quot; analyst Deborah Weinswig said in [&hellip;]<\/p>\n","protected":false},"author":4060,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-430626","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/430626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4060"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=430626"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/430626\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=430626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=430626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=430626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}