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Globally speaking, there is one clear leader in the LCD TV business: Samsung. The company commands a 23.2% share in this segment, with Sony (13.7%) and Sharp (7%) almost hopelessly behind (according to DisplaySearch<\/a>). So in June this year already, Sony and Sharp inked a joint venture deal to produce LCD TVs together<\/a>. And today, the Nikkei (Japan’s biggest business publication), reports that the two former arch rivals decided to further expand their alliance.<\/p>\n The newspaper says Sharp plans to deliver LED backlights to Sony for their LCD TVs as early as next month. Sharp has said it will start producing more LED-based products earlier this year, but the Sony deal is the first time another company is supplied with LED backlights. Backlights account for nearly 20% of overall costs in manufacturing an LCD TV. DisplaySearch projects that by 2013, roughly 40% of all LCD TVs on the market will have LED backlights.<\/p>\n Sharp and Sony will also join forces in R&D for next-generation backlights, the Nikkei learned. The goals are to cut costs and develop TVs with better picture quality and efficient power consumption. Both companies already started operating a Sharp LCD panel production plant in Osaka last month and suffer from losses in their LCD TV divisions.<\/p>\n Via Nikkei<\/a> [registration required, paid subscription]<\/p>\n Globally speaking, there is one clear leader in the LCD TV business: Samsung. The company commands a 23.2% share in this segment, with Sony (13.7%) and Sharp (7%) almost hopelessly behind (according to DisplaySearch). So in June this year already, Sony and Sharp inked a joint venture deal to produce LCD TVs together. And today, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-43271","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/43271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=43271"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/43271\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=43271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=43271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=43271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/img><\/a>
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