{"id":434487,"date":"2010-03-16T14:51:36","date_gmt":"2010-03-16T18:51:36","guid":{"rendered":"tag:contentnext.com,2010-03-16:article\/419-audit-bureau-revises-guidelines-to-include-e-reader-newspaper-mag-editi"},"modified":"2010-03-16T14:51:36","modified_gmt":"2010-03-16T18:51:36","slug":"audit-bureau-revises-guidelines-for-broader-inclusion-of-e-reader-newspaper-mag-editions","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/434487","title":{"rendered":"Audit Bureau Revises Guidelines For Broader Inclusion Of E-Reader Newspaper, Mag Editions"},"content":{"rendered":"

\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"E-reader\"
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n

With pre-orders for the iPad off to a fast start<\/a> in preparation for the Apple (NSDQ: AAPL<\/a>) product’s release next month, the Audit Bureau of Circulations<\/a> has modified its guidelines for counting sales of a digital magazine in the U.S. and Canada. The old standards have always required that in order to be considered as part of a periodical’s circ, the e-paper version must include an exact replica of a print edition\u2019s full editorial content and advertising. The change is that an e-paper edition no longer needs to be presented in a layout identical to the print versio<\/strong>n. Replica digital editions will continue to be included in a magazine\u2019s circulation guarantee, or rate base.\n<\/p>\n

So far ABC (NYSE: DIS<\/a>) has confirmed that Conde Nast’s Wired<\/em> was the first publication to seek review of its iPad version and it will qualify as a digital replica edition under the bureau\u2019s new guidelines. Its Conde Nast sibling GQ <\/em> has offered an ABC approved<\/a> replica app for the iPhone and iPod Touch since December 2009.<\/p>\n

The Newspaper Association of America<\/a>, which formed a joint task force with ABC on the issue of e-edition circ, sounds particularly gratified by the changes, which could help boost pubs’ ad rates by showing greater circ beyond print. <\/p>\n

“The changes announced today, combined with the move toward a \u2018total circulation model\u2019 that has already been approved, will provide our advertising customers with more transparency and more market data than ever before,” said NAA president and CEO John Sturm in a statement. “The modifications define the concept of total circulation to include all the elements reported today: paid and verified circulation, electronic platforms and branded editions.  Newspapers will have the opportunity to report new products and distribution patterns in a report that also contains traditional paid circulation and audience information for their flagship publications.” Release<\/a>\n<\/p>\n

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