{"id":435708,"date":"2010-03-16T16:08:39","date_gmt":"2010-03-16T20:08:39","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a943ee21970b"},"modified":"2010-03-16T16:08:39","modified_gmt":"2010-03-16T20:08:39","slug":"john-deere-effort-explores-creative-side-of-lawn-and-garden-care","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/435708","title":{"rendered":"John Deere effort explores creative side of lawn and garden care"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a943e69b970b-pi\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Deere\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a943e69b970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a943e69b970b-580wi\" style=\"width: 560px;\"><\/img><\/a><\/p>\n<p>Those of us who follow marketing on a daily basis will notice a recessionary trend: Brand campaigns with a happy or feel-good theme. When the economy is bad, consumers want something to smile about. That&#8217;s the thinking behind a new campaign by agricultural equipment manufacturer John Deere featuring real customers who use their creativity to design &quot;visionary lawn art.&quot; The &quot;<a href=\"http:\/\/www.deere.com\/en_US\/CCE_promo\/deereseason\/index.html\" >What Will You Create?<\/a>&quot; campaign is meant inspire people to express their individuality and passion for the outdoors. Ads spotlight John Deere loyalists like a man from South Carolina who has spent <a href=\"http:\/\/www.deere.com\/en_US\/CCE_promo\/deereseason\/the_creations\/pearl_fryar.html\" >1,200 hours on his lawn mower<\/a> tending to his world-renowned topiary garden. JohnDeere.com has been revamped to reflect the effort and encourage feedback from consumers. While John Deere&#8217;s products appear throughout the ads, the focus is on the stories. It&#8217;s the kind of campaign that really makes you stop and smell the roses.<\/p>\n<p>\u2014Posted by Elena Malykhina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those of us who follow marketing on a daily basis will notice a recessionary trend: Brand campaigns with a happy or feel-good theme. When the economy is bad, consumers want something to smile about. That&#8217;s the thinking behind a new campaign by agricultural equipment manufacturer John Deere featuring real customers who use their creativity to [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-435708","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/435708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=435708"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/435708\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=435708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=435708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=435708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}