{"id":435998,"date":"2010-03-16T15:32:00","date_gmt":"2010-03-16T19:32:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100315\/1452568572.shtml"},"modified":"2010-03-16T15:32:00","modified_gmt":"2010-03-16T19:32:00","slug":"how-much-of-that-all-important-journalism-is-really-pr","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/435998","title":{"rendered":"How Much Of That All Important Journalism Is Really PR?"},"content":{"rendered":"<p>We get pitched stories from PR people all the time, and probably 99.9% of them end up getting ignored and trashed &#8212; mostly because they&#8217;re not even close to relevant, but often because we have no interest in being someone&#8217;s free promotional team.  What&#8217;s amusing, however, is that invariably, days after we get pitched on certain stories, I end up seeing them appear in all sorts of mainstream publications, including some of the biggest and &#8220;most trusted&#8221; names in journalism.<\/p>\n<p>And yet we keep getting told that we need to &#8220;support&#8221; this all important newspaper industry so they can carry on with the important democracy-saving task of journalism?<\/p>\n<p>Last year, we noted that some attempts to count how many stories a newspaper actually reported on each day showed that the numbers were <a href=\"http:\/\/techdirt.com\/articles\/20090317\/0312314149.shtml\">woefully low<\/a> &#8212; just a handful per day, with the rest all filled in with fluff and wire service copy.  But it gets even more ridiculous once you realize that many of the &#8220;stories&#8221; that reporters worked on were really little more than gussied up press releases turned into &#8220;articles.&#8221;<\/p>\n<p><a href=\"http:\/\/www.boingboing.net\/2010\/03\/15\/study-finds-55-perce.html\" >Boing Boing<\/a> points us to a recent study in Australia that looked at a week&#8217;s worth of newspaper stories, and found that <a href=\"http:\/\/www.crikey.com.au\/2010\/03\/15\/over-half-your-news-is-spin\/\" >more than half were placed by PR people<\/a>, though there was definitely a pretty wide range depending on the newspaper.<\/p>\n<p>This seems like a pretty important finding to be included in any debate about &#8220;saving&#8221; newspapers &#8212; especially when the government is talking about stepping in to <a href=\"http:\/\/techdirt.com\/articles\/20100314\/1723388551.shtml\">tax others<\/a> to prop up newspapers.  If all they&#8217;re really doing is propping up efforts to run wire copy and run thinly veiled advertisements-as-news, is that really what the government should be supporting?  It seems we have this mental &#8220;ideal&#8221; of journalism, represented by Woodward and Bernstein, holding politicians accountable for their actions &#8212; but that rarely happens in practice.  Instead, too much of traditional journalism has become notetaking &#8212; writing down what politicians and PR people say and repeating it back to an audience that could find that information themselves if they wanted it.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20100315\/1452568572.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20100315\/1452568572.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20100315\/1452568572&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=492ca9651ea99df933ca3df9f24b259d&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=492ca9651ea99df933ca3df9f24b259d&#038;p=1\"\/><\/a><br \/>\n<!-- foo --><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=Bf_5jRMBo8o:0Et5xFmoO0k:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=Bf_5jRMBo8o:0Et5xFmoO0k:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=Bf_5jRMBo8o:0Et5xFmoO0k:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/Bf_5jRMBo8o\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We get pitched stories from PR people all the time, and probably 99.9% of them end up getting ignored and trashed &#8212; mostly because they&#8217;re not even close to relevant, but often because we have no interest in being someone&#8217;s free promotional team. What&#8217;s amusing, however, is that invariably, days after we get pitched on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-435998","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/435998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=435998"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/435998\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=435998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=435998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=435998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}