{"id":436307,"date":"2010-03-17T00:49:29","date_gmt":"2010-03-17T04:49:29","guid":{"rendered":"tag:contentnext.com,2010-03-17:article\/419-universal-music-releases-an-iphone-game-to-promote-artists-sell-tracks"},"modified":"2010-03-17T00:49:29","modified_gmt":"2010-03-17T04:49:29","slug":"universal-music-releases-an-iphone-game-to-promote-artists-sell-tracks","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/436307","title":{"rendered":"Universal Music Releases An iPhone Game To Promote Artists, Sell Tracks"},"content":{"rendered":"

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Universal Music Group was early to tap into the whole music gaming phenomenon by partnering with Tapulous to make iPhone apps for artists such as Lady Gaga and Souja Boy Tell ‘Em. <\/p>\n

Now it’s branching off and working with others to create even more gaming applications. The record label’s latest app is called Six-String and is now available for $4.99 from the App Store<\/a> for the iPhone or iPod touch. The game was developed by Frontier, which makes popular guitar simulators for the iPhone. The app will be used to highlight new releases, such as The Scorpions’ \u201cRaised on Rock,” which can already be played on the phone, even though the album isn’t due out until March 23. A spokesman said the game is totally separate from the apps it is making from Tapulous: “This about us leveraging our core assets further to expand the musical experience for consumers.”\n<\/p>\n

The app comes with five other songs, including: Bon Jovi\u2019s \u201cYou Give Love A Bad Name;\u201d Tom Petty\u2019s \u201cRunnin\u2019 Down A Dream;\u201d Fall Out Boy\u2019s \u201cThnks Fr Th Mmrs;\u201d Peter Frampton\u2019s \u201cShow Me The Way;\u201d and Orianthi\u2019s \u201cAccording To You.\u201d Players can also buy additional songs from within the app from a list of 20 other titles, and they can also purchase the corresponding song, video and ringtone from iTunes.<\/p>\n

The game sounds a lot like others sold by Tapulous Glu Mobile (NSDQ: GLUU<\/a>), or EA Mobile etc., except for that it’s not about the beat—players actually pretend to play a guitar by plucking, strumming and changing chords on the device’s screen. The game has two play modes: Practice or Studio. In Practice Mode, a player gets familiar with a song before going into studio mode and competing to earn points and try to work their way up in the rankings. A contest will award the highest scorer as of 6 p.m. on April 6 a Fender American Deluxe Stratocaster.\n<\/p>\n

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Universal Music Group was early to tap into the whole music gaming phenomenon by partnering with Tapulous to make iPhone apps for artists such as Lady Gaga and Souja Boy Tell ‘Em. Now it’s branching off and working with others to create even more gaming applications. The record label’s latest app is called Six-String and […]<\/p>\n","protected":false},"author":2853,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-436307","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/436307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2853"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=436307"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/436307\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=436307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=436307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=436307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}