{"id":437048,"date":"2010-03-17T03:20:05","date_gmt":"2010-03-17T07:20:05","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=68915"},"modified":"2010-03-17T03:20:05","modified_gmt":"2010-03-17T07:20:05","slug":"cozi-climbing-ranks-of-consumer-software-looks-to-deliver-on-family-focused-vision-in-mobile-market","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/437048","title":{"rendered":"Cozi, Climbing Ranks of Consumer Software, Looks to Deliver on Family-Focused Vision in Mobile Market"},"content":{"rendered":"\n
startups<\/a>, Internet<\/a>, Profiles<\/a><\/div>\n

\t\t\"Cozi\"<\/a>
\n\t\tGregory T. Huang wrote:<\/strong><\/p>\n

As Don Corleone said in The Godfather<\/em>, \u201cA man who doesn’t spend time with his family can never be a real man.\u201d If that\u2019s true, then a Seattle company called Cozi should help quite a few people become real men.<\/p>\n

Cozi<\/a> is a tech startup focused on family-related software for the home. That includes things like online calendars, shopping lists, to-do lists, message boards, and family journals for sharing family memories and photos. These are the kinds of things, the company reasons, that busy families want to have to keep the trains running on time, and which most still do with paper and pen, or a physical bulletin board. Cozi puts it all online.<\/p>\n

But there\u2019s something deeper here. Cozi\u2019s mission statement is to help family members improve their relationships with each other, through its software. I\u2019m paraphrasing, but this is essentially the company\u2019s 10-year \u201caudacious goal.” It\u2019s posted on the wall of Cozi\u2019s meeting room at its headquarters in the Smith Tower near Pioneer Square. The place feels like a comfortable living room, as CEO and co-founder Robbie Cape pointed out when he showed me around. I came away with a strong sense that Cozi is a family, not just a company. And that if Cape were in a Godfather<\/em> movie, you\u2019d call him Don Cozi. (I\u2019m kind of hoping that sticks.)<\/p>\n

In any case, a sweeping mission to help families is all good—and atypical of tech startups, where 80-hour weeks and product focus are the norm. But it\u2019s one thing to have a noble mission, and another to deliver on it. That\u2019s why Cozi is interesting right now: for the first time, it can see a viable path to achieving its mission. \u201cWe are only now starting to see signs that the vision we had when we started the company can become a reality,\u201d Cape says.<\/p>\n

Cozi seems to have surged ahead of most startups in family organization software, including Fircle, Famundo, and Nesting.com. Seattle-based Trumba started as an online calendar service for families, but has switched to focusing on businesses and other organizations. Meanwhile, most big companies like Microsoft and Google don\u2019t focus on family software because to them, the market is too small.<\/p>\n

Being privately held, Cozi doesn\u2019t disclose its financial performance and growth rates. But here are some hints of success. Cozi\u2019s software now comes pre-loaded on all Dell machines. It has …Next Page »<\/a><\/span><\/p>\n

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startups, Internet, Profiles Gregory T. Huang wrote: As Don Corleone said in The Godfather, \u201cA man who doesn’t spend time with his family can never be a real man.\u201d If that\u2019s true, then a Seattle company called Cozi should help quite a few people become real men. Cozi is a tech startup focused on family-related […]<\/p>\n","protected":false},"author":1747,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16,7,10],"tags":[],"class_list":["post-437048","post","type-post","status-publish","format-standard","hentry","category-internet","category-mobile","category-news","category-software"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/437048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1747"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=437048"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/437048\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=437048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=437048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=437048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}