{"id":43800,"date":"2009-11-17T23:56:17","date_gmt":"2009-11-18T04:56:17","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091117\/1529536981.shtml"},"modified":"2009-11-17T23:56:17","modified_gmt":"2009-11-18T04:56:17","slug":"just-because-people-say-theyll-pay-for-something-it-doesnt-mean-they-will","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/43800","title":{"rendered":"Just Because People Say They&#8217;ll Pay For Something, It Doesn&#8217;t Mean They Will"},"content":{"rendered":"<p>I&#8217;ve been ignoring this one, but people keep submitting it.  BCG came out with a report over the weekend on a survey it did, claiming that <a href=\"http:\/\/www.nytimes.com\/2009\/11\/16\/business\/media\/16paywall.html?_r=2&#038;partner=rss&#038;emc=rss\" >about half of all people would pay for online news<\/a>.  It was amusing to see people react to this, as some reported it as &#8220;most won&#8217;t pay for news&#8221; and others reported it as &#8220;oh my goodness, a lot of people <i>will<\/i> pay for news.&#8221;  Of course, the reality is that this is just a survey of what people say they&#8217;d pay for &#8212; and history has shown that surveys are notoriously poor indicators in terms of getting people to accurately reflect what they will and will not buy.  Besides, just a day later, a totally different survey claimed that <a href=\"http:\/\/www.nytimes.com\/external\/readwriteweb\/2009\/11\/16\/16readwriteweb-80-of-us-consumers-wont-pay-for-online-cont-76026.html\" >80% of people wouldn&#8217;t pay<\/a> for news online.  The answer is that no one knows how many people would pay for content online, but I&#8217;d bet that the number is lower than what both of these surveys predict, and we&#8217;ll see that soon enough.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20091117\/1529536981.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20091117\/1529536981.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20091117\/1529536981&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=70df4776ee787221a5f28205979ff446&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=70df4776ee787221a5f28205979ff446&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=3z-MN2zF2b0:5yfsHYrrpDo:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=3z-MN2zF2b0:5yfsHYrrpDo:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=3z-MN2zF2b0:5yfsHYrrpDo:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/3z-MN2zF2b0\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been ignoring this one, but people keep submitting it. BCG came out with a report over the weekend on a survey it did, claiming that about half of all people would pay for online news. It was amusing to see people react to this, as some reported it as &#8220;most won&#8217;t pay for news&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-43800","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/43800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=43800"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/43800\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=43800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=43800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=43800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}