{"id":439701,"date":"2010-03-17T14:38:56","date_gmt":"2010-03-17T18:38:56","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a94a6bf7970b"},"modified":"2010-03-17T14:39:22","modified_gmt":"2010-03-17T18:39:22","slug":"american-idol-top-12-design-ford-fiestas-for-new-sweepstakes","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/439701","title":{"rendered":"&#8216;American Idol&#8217; top 12 design Ford Fiestas for new sweepstakes"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/03\/american-idol-top-12-design-ford-fiestas-for-new-sweepstakes.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Fordidol\" class=\"asset asset-image at-xid-6a00d834519bc269e201310fb13b59970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201310fb13b59970c-580wi\" style=\"width: 560px;\"><\/img><\/a><\/p>\n<p>It&#8217;s no secret that Ford Motor Co. has had a long-standing relationship with the Fox show <em>American Idol<\/em>. The automaker&#8217;s sponsorship includes banner ads, TV commercials starring Idol contestants, and now a sweepstakes with a bunch of 2011 Ford Fiestas as the grand prize. According to Ford, each of the show&#8217;s top 12 contestants got the opportunity to <a href=\"http:\/\/ford.digitalsnippets.com\/2010\/03\/17\/getting-personal-with-american-idolsa%EF%BF%BD%EF%BF%BD-top-12\/\" >design his or her own customized 2011 Fiesta<\/a>, using colors, body graphics and wheel treatments that reflect their personality. Talk about brand exposure! Ford&#8217;s logo is <a href=\"http:\/\/www.americanidol.com\" >everywhere you look on the Idol site<\/a>. It seems the strategy is working, because if you asked me to name one brand that comes to mind in association with <em>American Idol<\/em>, I&#8217;d say Ford.<\/p>\n<p>\u2014Posted by Elena Malykhina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that Ford Motor Co. has had a long-standing relationship with the Fox show American Idol. The automaker&#8217;s sponsorship includes banner ads, TV commercials starring Idol contestants, and now a sweepstakes with a bunch of 2011 Ford Fiestas as the grand prize. According to Ford, each of the show&#8217;s top 12 contestants got [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-439701","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/439701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=439701"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/439701\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=439701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=439701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=439701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}