{"id":441198,"date":"2010-03-17T16:15:03","date_gmt":"2010-03-17T20:15:03","guid":{"rendered":"http:\/\/www.grist.org\/article\/the-mall-gets-fresh\/"},"modified":"2010-03-17T16:15:03","modified_gmt":"2010-03-17T20:15:03","slug":"the-secret-mall-gardens-of-cleveland","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/441198","title":{"rendered":"The secret mall gardens of Cleveland"},"content":{"rendered":"<p>\t\t\t\tby Lisa Selin Davis <\/p>\n<p>Photo: Gardens Under GlassThe shopping mall is not dead. In Cleveland, in fact, it&#8217;s <a href=\"http:\/\/feeds.grist.org\/article\/2010-03-09-clevelands-galleria-mall-turns-lost-retail-space-into\">growing<br \/>\n green<\/a>: cucumbers, lettuce, herbs and even flowers.&nbsp;&nbsp;<\/p>\n<p><\/p>\n<p>In the former Galleria at Erieview mall, a project called <a href=\"http:\/\/www.gardensunderglass.vpweb.com\/default.html\">Gardens Under Glass<\/a> is taking root, part of a grand plan to transform malls into greenhouses. It&#8217;s just one of many Cleveland-based projects, suggesting that this rust belt city might have a few sustainabilty tricks to teach urban centers everywhere.<\/p>\n<p><\/p>\n<p>Vicky Poole, who heads up marketing for the Galleria, conceived this project after looking at a photograph of plants growing in a cafe window. Hmmm, she thought, imagining a <br \/>\nretooled version of the food court. The mall was already scrambling to find innovative uses for itself in a flagging economy, primarily as a wedding hall, but also as a farmers market. A greenhouse, she discovered, could thrive in the building&#8217;s climate controlled environment under the tremendous glassed-in atrium that runs like a spine down its emtpy center.<\/p>\n<p><\/p>\n<p>Poole and her partner-in-green Jack Hamilton (who manages Artist<br \/>\n Review Today magazine and gallery, located in the Galleria) won a $30,000 grant to set up the greenhouse project. The money came from Cleveland&#8217;s <a href=\"http:\/\/www.civicinnovationlab.org\/\">Civic Innovation Lab<\/a>, which funds ideas for growing the local economy (other <a href=\"http:\/\/civicinnovationlab.org\/newly_funded.aspx\">projects<\/a> include a recycled glassware company and a renewable energy group).<\/p>\n<p><\/p>\n<p>   <strong><\/strong><\/p>\n<p><\/p>\n<p>In February, spinach, tomatoes, and strawberries were started in a composted <br \/>\nsoil system produced by a local company. This week, a hydroponic system was delivered that will exponentially increase output. They also added artificial light to supplement the daylight streaming through the glass ceiling.<\/p>\n<p><\/p>\n<p>Poole&#8217;s vision for the mall is both a master marketing tool&#8212;this one, like so many of its mid-80s brethren, was in dire straights not long ago, with dozens of vacancies in its 200 stores&#8212;and an inventive way to promote sustainability in what has proven to be a largely unsustainable architectural dinosaur. It&#8217;s pretty hard to find alternate uses for 100,000-plus square feet of mostly windowless space. &#8220;I don&#8217;t look at us as a mall anymore,&#8221; she says. &#8220;We really serve the downtown business community.&#8221;<\/p>\n<p><\/p>\n<p>Already, the farmers market is growing in popularity. The grander plan calls for the entire mall to become a retail ecovillage: vegetarian restaurants, health food stores, garden supply outlets, more farmers&#8217; stalls and shops selling recycled goods. There are other <a href=\"http:\/\/www.ecocitycleveland.org\/ecologicaldesign\/ecovillage\/intro_ecovillage.html\">ecovillages<\/a> in Cleveland and a whole slew of green initiatives that we <a href=\"http:\/\/feeds.grist.org\/article\/cleveland\">detailed<\/a> in 2008.<\/p>\n<p><\/p>\n<p>What&#8217;s great about this mall project, though, is that it comes from the private sector, from one woman with a big idea and a big enough space to realize it. &#8220;I hope it&#8217;ll bring this building back,&#8221; she says.<\/p>\n<p><\/p>\n<p>In the meantime, malls are struggling to <a href=\"http:\/\/www.bigboxreuse.com\/\">find new uses<\/a>. Perhaps dead malls will become centers of local live produce?<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-03-16-garden-girl-tv-healthy-soil-equals-healthy-plants-and-people\/\">Garden Girl TV: Healthy soil equals healthy plants and people<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/colbert-grows-a-crisis-herb-garden\/\">Colbert grows a &#8216;crisis herb garden&#8217;<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-03-10-garden-girl-tv-indoor-gardening-part-four\/\">Garden Girl TV: Raised beds in the city<\/a><\/p>\n<p>\t\t\t<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=f105452fb2e0e3eb6d9b9609222ea40e&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=f105452fb2e0e3eb6d9b9609222ea40e&#038;p=1\"\/><\/a><br \/>\n<!-- foo --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Lisa Selin Davis Photo: Gardens Under GlassThe shopping mall is not dead. In Cleveland, in fact, it&#8217;s growing green: cucumbers, lettuce, herbs and even flowers.&nbsp;&nbsp; In the former Galleria at Erieview mall, a project called Gardens Under Glass is taking root, part of a grand plan to transform malls into greenhouses. It&#8217;s just one [&hellip;]<\/p>\n","protected":false},"author":765,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-441198","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/441198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/765"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=441198"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/441198\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=441198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=441198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=441198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}