{"id":442905,"date":"2010-03-18T11:31:00","date_gmt":"2010-03-18T15:31:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/03\/18\/report-mitsubishi-asx-obliterates-first-month-sales-goal-in-jap\/"},"modified":"2010-03-18T11:31:00","modified_gmt":"2010-03-18T15:31:00","slug":"report-mitsubishi-asx-obliterates-first-month-sales-goal-in-japan","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/442905","title":{"rendered":"Report: Mitsubishi ASX obliterates first month sales goal in Japan"},"content":{"rendered":"<p>Filed under: <a href=\"http:\/\/www.autoblog.com\/category\/new-york-auto-show\/\" rel=\"tag\">New York Auto Show<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/japan\/\" rel=\"tag\">Japan<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/crossovers-cuvs\/\" rel=\"tag\">Crossover<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/mitsubishi\/\" rel=\"tag\">Mitsubishi<\/a><\/p>\n<p><a href=\"http:\/\/www.autoblog.com\/gallery\/geneva-2010-mitsubishi-asx\/\"><img decoding=\"async\" hspace=\"0\" border=\"0\" alt=\"\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/03\/mitsuasxgen.jpg\" \/><\/a><\/p>\n<div style=\"text-align: center;\"><em><strong><small>2011 Mitsubishi ASX\/Outlander Sport &#8211; Click above for high-res image gallery<\/small><\/strong><\/em><\/div>\n<p>\nWhat&#8217;s popular in the Japanese home market isn&#8217;t always an indicator of worldwide success; check out their <a href=\"http:\/\/www.autoblog.com\/2010\/03\/16\/honda-takes-this-whole-dog-thing-very-seriously\/\">obsession with dogs<\/a>, for instance. On the other hand, the reason Mitsubishi&#8217;s ASX has pulled down three-and-a-half times the automaker&#8217;s hoped-for monthly sales in its first four weeks on the market is probably not related to quirkiness. <\/p>\n<p>Tax breaks, plus the ASX&#8217;s manageable size and just-right equipment level are universal ways to connect with buyers anywhere, and that&#8217;s what&#8217;s likely fueled the initial success. North American buyers will get the ASX badged as the <a href=\"http:\/\/www.autoblog.com\/2010\/02\/22\/mitsubishi-outlander-sport-geneva-asx-fall-america\/\">Outlander Sport<\/a>, and it will debut at the <a href=\"http:\/\/www.autoblog.com\/category\/New-York-Auto-Show\/\">New York Auto Show<\/a>. Interestingly, JDM buyers are nutso for the high-level &#8220;G&#8221; trim; 75 percent of orders are for the zootiest version. It&#8217;s not yet clear what the trim levels are going to be for the U.S. market, other than the understanding that Mitsubishi&#8217;s 2.0 liter MIVEC engine will be standard equipment. With skittish buyers and a still-lagging economy in the States, it could be a perfect time for a Goldilocks-grade mini-ute, especially for Mitsubishi, a company that has lost a lot of ground in the sales race over the last few years.<\/p>\n<p><\/p>\n<div class=\"postgallery\">\n<p><strong>Gallery: <a href=\"http:\/\/www.autoblog.com\/photos\/geneva-2010-mitsubishi-asx\/low\/\">Geneva 2010: Mitsubishi ASX<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/www.autoblog.com\/photos\/geneva-2010-mitsubishi-asx\/low\/\"><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/03\/01mitsubishiasxlive_thumbnail.jpg\" alt=\"\" title=\"\" \/><\/a><a href=\"http:\/\/www.autoblog.com\/photos\/geneva-2010-mitsubishi-asx\/low\/\"><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/03\/02mitsubishiasxlive_thumbnail.jpg\" alt=\"\" title=\"\" \/><\/a><a href=\"http:\/\/www.autoblog.com\/photos\/geneva-2010-mitsubishi-asx\/low\/\"><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/03\/03mitsubishiasxlive_thumbnail.jpg\" alt=\"\" title=\"\" \/><\/a><a href=\"http:\/\/www.autoblog.com\/photos\/geneva-2010-mitsubishi-asx\/low\/\"><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/03\/04mitsubishiasxlive_thumbnail.jpg\" alt=\"\" title=\"\" \/><\/a><a href=\"http:\/\/www.autoblog.com\/photos\/geneva-2010-mitsubishi-asx\/low\/\"><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/03\/05mitsubishiasxlive_thumbnail.jpg\" alt=\"\" title=\"\" \/><\/a><\/div>\n<p>\n<em><strong><small>Photos by <a href=\"http:\/\/www.drewphillipsphotography.com\/\">Drew Phillips<\/a> \/ <\/small><\/strong><\/em><em><strong><small>Copyright (C)2010<\/small><\/strong><\/em><em><strong><small> Weblogs, Inc.<\/small><\/strong><\/em><br \/>\n[Source: <a href=\"http:\/\/rumors.automobilemag.com\/6633353\/news\/2011-mitsubishi-asx-exceed-first-month-sales-goal-with-5000-orders\/index.html\">Automobile<\/a>]<\/p>\n<p style=\"padding:5px;background:#ddd;border:1px solid #ccc;clear:both;\"><a href=\"http:\/\/www.autoblog.com\/2010\/03\/18\/report-mitsubishi-asx-obliterates-first-month-sales-goal-in-jap\/\">Report: Mitsubishi ASX obliterates first month sales goal in Japan<\/a> originally appeared on <a href=\"http:\/\/www.autoblog.com\">Autoblog<\/a> on Thu, 18 Mar 2010 10:31:00 EST.  Please see our <a href=\"http:\/\/www.weblogsinc.com\/feed-terms\/\">terms for use of feeds<\/a>.<\/p>\n<h6 style=\"clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;\"><\/h6>\n<p><a href=http:\/\/rumors.automobilemag.com\/6633353\/news\/2011-mitsubishi-asx-exceed-first-month-sales-goal-with-5000-orders\/index.html>Read<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/2010\/03\/18\/report-mitsubishi-asx-obliterates-first-month-sales-goal-in-jap\/\" rel=\"bookmark\" title=\"Permanent link to this entry\">Permalink<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/forward\/19404476\/\" title=\"Send this entry to a friend via email\">Email this<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/2010\/03\/18\/report-mitsubishi-asx-obliterates-first-month-sales-goal-in-jap\/#comments\" title=\"View reader comments on this entry\">Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filed under: New York Auto Show, Japan, Crossover, Mitsubishi 2011 Mitsubishi ASX\/Outlander Sport &#8211; Click above for high-res image gallery What&#8217;s popular in the Japanese home market isn&#8217;t always an indicator of worldwide success; check out their obsession with dogs, for instance. On the other hand, the reason Mitsubishi&#8217;s ASX has pulled down three-and-a-half times [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-442905","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/442905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=442905"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/442905\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=442905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=442905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=442905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}