{"id":443816,"date":"2010-03-18T16:16:26","date_gmt":"2010-03-18T20:16:26","guid":{"rendered":"http:\/\/kempton.wordpress.com\/?p=10498"},"modified":"2010-03-18T16:16:26","modified_gmt":"2010-03-18T20:16:26","slug":"2d-3d-imax-fake-3d-and-imax-real-3d","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/443816","title":{"rendered":"2D, 3D, IMAX fake 3D, and IMAX real 3D"},"content":{"rendered":"

Since I watched Avatar on IMAX 3D <\/a>and following in love with the movie and IMAX 3D, I’ve been trying to learn more about IMAX 3D and IMAX fake 3D (IMAX has a process to turn 2D film into 3D). Setting my emotion aside, I need to read some solid and non-PR information to understand the process (and investment potentials of IMAX) better.<\/p>\n

Well, I finally found some interesting info today in “The Movie Studios’ Big 3D Scam<\/a><\/strong>“, here is an excerpt,<\/p>\n

\n

“The problem with fake 3D<\/strong><\/p>\n

The process of making a movie 3D after it was shot is a complicated and time consuming process but can be somewhat convincing. The problem is it will never reflect the same results as if you were filming using two cameras, simultaneously, from slightly different perspectives. Endless rotoscoping provides layers that can be separated to fake a different perspective for the second eye, but that’s what it looks like, layers. So yes, you can push things away and pull things forward and enhance the depth, but the content within each layer has no depth. We use our eyes everyday and whether you know the geek stuff or not it’s just not what we are used to seeing. The stereo technicians involved in bringing the images to us in 3D in the best possible way have their hands tied in some ways, they’re not often working with two true perspectives.<\/p>\n

The problem is it’s expensive and difficult to do it right. Double the camera gear means double the footage and often doubling the camera crew. It also doubles much of the visual effects work as you have to render everything twice. A lot of the old gags we once used to do our “movie magic” no longer work in stereo films.<\/p>\n

But what you get is the real thing, a true stereo view of everything in the frame. Just like a director or cinematographer chooses to focus the camera to direct the viewers eye you must make the same decisions in 3D to direct the convergence of the two eyes. Not doing this right (or having to do it with a faked perspective in the second eye) is like overlooking composition or sound design, it’s crummy movie making.<\/p>\n

Avatar<\/a> hit this right. They shot it stereo and kept all the depth within screen like it was a window into another world and never tried to wow you with shoving stuff into the theater at you. When you bring elements of the image into the room you run into the problem of the edge of frame cropping the content. During the end titles for Alice In Wonderland they created a false black edge to the screen so that when content did break frame and bring things into the theater they weren’t cut off. But this isn’t an option for the duration of the movie unless you’re willing to give up valuable screen space. IMAX helps relieve this by filling your field of view but we are all far from having IMAX theaters at every cinema and you still have a limited view from within the frame of the glasses.”<\/p>\n<\/blockquote>\n

Also read this review “Alice In Wonderland 3D Doesn’t Need the 3D<\/a><\/strong>“.<\/p>\n

IMAX<\/a> is a Canadian company, part of me wants it to do well financially, but at the same time, I am seriously doubting the IMAX engineers’ and\u00a0executives’ wisdom in creating and providing a process to convert 2D films into 3D.<\/p>\n

Sure, more money can be made in the short term if 2D films can be converted to 3D, but if it is a cheap fake and gives viewers horrible fake 3D experiences (and audiences are not told in advance if it is real 3D or fake 3D), then the “IMAX 3D” brand will ultimately be associated with cheap and horrible experiences.<\/p>\n

As an aside, this is may be the first case where a company decided to provide a fake inferior experience using the identical brand name! May be it will be movie reviewers’ jobs to tell its readers if a movie is“IMAX 3D” (fake)<\/em><\/strong> or it is\u00a0“IMAX 3D” (real)<\/em><\/strong>?!<\/p>\n

[HT Rodney<\/a>]<\/p>\n

Filed under: Movies<\/a>, Science & Technology<\/a>, World<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Since I watched Avatar on IMAX 3D and following in love with the movie and IMAX 3D, I’ve been trying to learn more about IMAX 3D and IMAX fake 3D (IMAX has a process to turn 2D film into 3D). Setting my emotion aside, I need to read some solid and non-PR information to understand […]<\/p>\n","protected":false},"author":841,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-443816","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/443816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/841"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=443816"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/443816\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=443816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=443816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=443816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}