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iVillage, one of the largest Web sites for women, is hoping to capitalize on a female penchant for seeking help online for health concerns or questions — especially those they are too embarrassed to discuss with anyone else.<\/p>\niVillage, one of the largest Web sites for women, is hoping to capitalize on a female penchant for seeking help online for health concerns or questions — especially those they are too embarrassed to discuss with anyone else.<\/p>\n
iVillage launched a new health portal<\/a> today, as part of a redesign of its site started last fall. General Electric has agreed to sponsor the launch as part of its Healthymagination initiative, a six-year, $3 billion program that has as one of its goals to get more health information in consumer\u0092s hands. (GE has agreed to sell a controlling stake in iVillage parent NBC\/Universal to Comcast.) <\/p>\n Nearly half of 1,342 women who responded to a recent Harris Interactive poll conducted for iVillage said they\u0092d go online first to research a health question, close to double the number that said they\u0092d go to the doctor first. Anonymous peer networking and sharing common experiences is what drives women online for health matters, the poll found, with four out of give women saying there are reasons to feel uncomfortable when discussing health concerns or questions with friends or family members.<\/p>\n There are scads of online health sites out there already, but iVillage is hoping its existing popularity will give it the new portal an edge with women, Executive Vice President Jodi Kahn tells the Health Blog. With about 30 million unique visitors per month, iVillage has hundreds of health-themed community message boards on topics ranging from weight loss to kids’ nutrition to breast cancer to birth control.<\/p>\n The site will add new content from the Cleveland Clinic and health news provider Healthwise, and offer new bells and whistles such as a dozen digital tools. Among them: “The Care Circle,” which creates customized health profiles, interactive personalized health assessments, a drug lookup, a symptom checker, an alternative treatment finder and fitness and calorie trackers.<\/p>\n iVillage, one of the largest Web sites for women, is hoping to capitalize on a female penchant for seeking help online for health concerns or questions — especially those they are too embarrassed to discuss with anyone else. iVillage launched a new health portal today, as part of a redesign of its site started last […]<\/p>\n","protected":false},"author":657,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-444360","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/444360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/657"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=444360"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/444360\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=444360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=444360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=444360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/img><\/a>
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