{"id":445016,"date":"2010-03-18T18:44:19","date_gmt":"2010-03-18T22:44:19","guid":{"rendered":"tag:contentnext.com,2010-03-18:article\/419-yahoo-expands-its-search-distribution-partnership-with-telefonica-to-sp"},"modified":"2010-03-18T18:44:19","modified_gmt":"2010-03-18T22:44:19","slug":"yahoo-expands-its-search-distribution-partnership-with-telefonica-to-spain","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/445016","title":{"rendered":"Yahoo Expands Its Search Distribution Partnership With Telefonica To Spain"},"content":{"rendered":"

\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"Yahoo_Mobile_Search_Ad\"
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n

Yahoo (NSDQ: YHOO<\/a>) may have lost<\/a> its search deal with T-Mobile in the U.S. earlier this month—but it is still picking up search partners—at least in Europe. The company is replacing Google (NSDQ: GOOG<\/a>) as the exclusive search engine on the mobile portal of Telefonica (NYSE: TEF<\/a>) Espana, the biggest mobile operator in Spain. Under a two-and-half year old partnership<\/a> with Telefonica, Yahoo was already the exclusive search engine on Telefonica’s mobile portals in 15 other countries. But the partnership notably left out two of Telefonica’s largest markets—Germany and Spain.<\/p>\n<\/p>\n

In November, Yahoo replaced Google<\/a> as the default search provider for Telefonica subsidiary O2 Germany—and now it’s closed the loop with its deal in Telefonica’s home country.<\/p>\n

Still unclear is what will happen to Yahoo’s 80-plus mobile distribution deals once its search partnership with Microsoft (NSDQ: MSFT<\/a>) goes into effect. Yahoo will use Bing as its exclusive search platform for PC-based searches. However, the mobile search relationship isn’t exclusive, with Yahoo allowed to choose other partners if it wants to. Discussions are ongoing.<\/p>\n

Here’s the announcement<\/a>.\n<\/p>\n

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