{"id":45072,"date":"2009-11-19T16:00:59","date_gmt":"2009-11-19T21:00:59","guid":{"rendered":"http:\/\/gigaom.com\/?p=80833"},"modified":"2009-11-19T16:00:59","modified_gmt":"2009-11-19T21:00:59","slug":"maveron-casting-for-consumer-investments-in-sf","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/45072","title":{"rendered":"Maveron Casting for Consumer Investments in SF"},"content":{"rendered":"
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\"\"Though there’s no lack of venture capitalists in Silicon Valley, you can count one more. Maveron this week announced<\/a> it is opening a San Francisco office, headed by partner Amy Errett, the former CEO of Olivia.com who joined Maveron as an entrepreneur in residence two years ago.<\/p>\n

Errett (a fly-fishing enthusiast, as pictured) told us that Maveron differentiates itself because it will only fund consumer-focused businesses, and it spans the range of seed to late-stage investments. With portfolio companies such as kids’ browser KidZui<\/a>, language education site Livemocha<\/a> and online college enabler Altius Education, Errett said her two main areas of focus are “web-enabled consumer services — classically things consumers did offline — and online education.”<\/p>\n

Some areas she’d like to invest in: social shopping (where Maveron is already incubating a company), virtual goods and currency, disintermediation of markets (Errett was formerly an executive at Etrade), real estate, autos, classifieds — basically, any business usually conducted offline that can become more efficient online. How does that thesis apply to the venture business<\/a>? Errett said she expects venture to become more efficient, too, but that Maveron’s close relationships with its companies through all the stages of their business will pull it through.<\/p>\n

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