{"id":457286,"date":"2010-03-22T05:01:13","date_gmt":"2010-03-22T09:01:13","guid":{"rendered":"http:\/\/www.grist.org\/article\/2010-03-22-the-story-of-bottled-water-and-big-fun-learning-about-water\/"},"modified":"2010-03-22T05:01:13","modified_gmt":"2010-03-22T09:01:13","slug":"the-story-of-bottled-water-and-big-fun-learning-about-water-2","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/457286","title":{"rendered":"&#8216;The Story of Bottled Water&#8217; and big fun learning about water"},"content":{"rendered":"<p>\t\t\t\tby Jonathan Hiskes <\/p>\n<p>It&rsquo;s <a href=\"http:\/\/www.worldwaterday.org\/\">World Water Day<\/a>, which means there&rsquo;s no better day to, um, pour yourself a glass of water and, uh, dive into our planet&rsquo;s dismal water problems.<\/p>\n<p><\/p>\n<p>Let&rsquo;s not kids ourselves: If we&rsquo;re going to learn about water use, we&rsquo;re going to need snappy videos with animation and peppy music. There&rsquo;s just no other way to casually dip into issues like contaminated runoff, gray-water reuse techniques, falling water tables&mdash;woah hey, stay with me here.<\/p>\n<p><\/p>\n<p>Fortunately, two such videos came out today. <a href=\"http:\/\/www.storyofstuff.com\/\">Annie Leonard<\/a>&#8212;creator of the viral consumerism-takedown video <a href=\"http:\/\/www.youtube.com\/user\/storyofstuffproject#p\/a\/f\/0\/9GorqroigqM\">The Story of Stuff<\/a>&#8212;offers <a href=\"http:\/\/www.youtube.com\/watch?v=S49d-U5r3Hw\">The Story of Bottled Water<\/a>. The video shows how the bottled-water industry manufactured a fake problem so it could sell a solution, and it teases out the environmental and human costs:<\/p>\n<p><\/p>\n<p><\/p>\n<p>And the ocean-protecting <a href=\"http:\/\/www.surfrider.org\/\">Surfrider Foundation<\/a> offers <a href=\"http:\/\/vimeo.com\/9760124\">The Cycle of Insanity: The Real Story of Water<\/a> about the larger broken water cycle, which pollutes peopled habitats, harms marine life, creates floods and droughts, etc, etc. Here&rsquo;s the trailer:<\/p>\n<p><\/p>\n<p><\/p>\n<p>Some related stuff that isn&rsquo;t dry:<\/p>\n<p>Leonard <a href=\"http:\/\/feeds.grist.org\/article\/2010-03-09-ask-umbra-on-annie-leonard-and-the-story-of-stuff\">talked to Ask Umbra<\/a> this month about the surge of interest in The Story of Stuff. <br \/>\nDave <a href=\"http:\/\/feeds.grist.org\/article\/2009-12-01-annie-leonard-misses-the-mark-her-new-video-story-cap-and-trade\">pointed out the problems<\/a> with Leonard&rsquo;s <a href=\"\/a%20href='http:\/www.powells.com\/partner\/25450\/biblio\/1578050839%20?p_isbn'%20title=''%20rel='powells'%3eMy%20Story%20as%20Told%20by%20Water%3c\/a\">Story of Cap-and-Trade<\/a> video from last fall.<br \/>\nSteve Solomon, who wrote the book on <a href=\"http:\/\/www.powells.com\/biblio\/9780060548308?&amp;PID=25450\">Water<\/a>, <a href=\"http:\/\/feeds.grist.org\/article\/2010-01-12-water-author-stephen-solomon-talks-resource-intelligence\">told me why<\/a> water is the new oil (which used to the new water), and why resource intelligence is the way to go.<br \/>\nSolomon <a href=\"http:\/\/feeds.grist.org\/article\/2010-03-02-water-and-the-war-on-terror\">argued why<\/a> water scarcity fuels political instability in places like Yemen and Pakistan.<br \/>\nI&rsquo;ll plug David James Duncan&rsquo;s magnificent book <a href=\"http:\/\/www.powells.com\/partner\/25450\/biblio\/1578050839%20?p_isbn\" rel=\"powells\">My Story as Told by Water<\/a> any chance I can.<br \/>\nAsk Umbra just basically has <a href=\"http:\/\/feeds.grist.org\/search\/results\/?q=umbra+and+water&amp;x=0&amp;y=0\">a lot of good advice<\/a> about smart water use.<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-03-23-love-your-mother-vote-for-grists-milf-video-in-the-telly-awards\/\">Love your mother: Vote for Grist&#8217;s MILF video in the Telly Awards<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-03-23-time-to-take-a-climate-break-and-enjoy-the-health-care-victory\/\">Permission to take a worry break, enjoy the health-care victory<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/researchers-yes.-hfcs-is-much-worse-than-table-sugar\/\">Researchers: HFCS is much worse than table sugar<\/a><\/p>\n<p>\t\t\t<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=25c14563afc8ed9d243cc0b0c49c0423&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=25c14563afc8ed9d243cc0b0c49c0423&#038;p=1\"\/><\/a><br \/>\n<!-- foo --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Jonathan Hiskes It&rsquo;s World Water Day, which means there&rsquo;s no better day to, um, pour yourself a glass of water and, uh, dive into our planet&rsquo;s dismal water problems. Let&rsquo;s not kids ourselves: If we&rsquo;re going to learn about water use, we&rsquo;re going to need snappy videos with animation and peppy music. There&rsquo;s just [&hellip;]<\/p>\n","protected":false},"author":765,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-457286","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/457286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/765"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=457286"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/457286\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=457286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=457286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=457286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}