{"id":458883,"date":"2010-03-22T11:25:25","date_gmt":"2010-03-22T15:25:25","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201310fcaa4e0970c"},"modified":"2010-03-22T11:25:25","modified_gmt":"2010-03-22T15:25:25","slug":"coke-zero-soliciting-your-ideas-for-making-march-madness-better","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/458883","title":{"rendered":"Coke Zero soliciting your ideas for making March Madness better"},"content":{"rendered":"<p><object height=\"205\" style=\"margin: 0pt 0pt 0pt 8px; float: right;\" width=\"330\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/jP36yoduv6U&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"205\" src=\"http:\/\/www.youtube.com\/v\/jP36yoduv6U&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"330\"><\/embed><\/object><\/p>\n<p>The NCAA men&#8217;s basketball tournament has spawned all kinds of bracketology ideas, including Adweek&#8217;s own <a href=\"http:\/\/adness.adweek.com\/\" >March Adness<\/a>. So, it&#8217;s no surprise that marketers are glomming onto the idea. The latest such effort is Coke Zero&#8217;s Brain Bracket, which sounds like a horrible disease but is actually an attempt to crowdsource the brand&#8217;s tie-in with this year&#8217;s tourney. (The winning idea gets $10,000.) The initial idea, explored in this commercial from Crispin Porter + Bogusky, is pretty lame, perhaps purposely so: a &quot;mascot cam&quot; inserted in North Carolina&#8217;s ram. North Carolina didn&#8217;t even make the tournament this year. It&#8217;s not the worst idea when he&#8217;s checking out some cheerleaders, I suppose, but it&#8217;s no Whopper Freakout. Speaking of which, you have perhaps the best creative agency in the U.S. on your roster and you&#8217;re asking consumers for your next big idea? What a waste. And here&#8217;s an idea for you, Coke Zero: How about <a href=\"http:\/\/www.cocacolazero.com\/ncaa.jsp\" >a contest Web site<\/a> that actually works?<\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NCAA men&#8217;s basketball tournament has spawned all kinds of bracketology ideas, including Adweek&#8217;s own March Adness. So, it&#8217;s no surprise that marketers are glomming onto the idea. The latest such effort is Coke Zero&#8217;s Brain Bracket, which sounds like a horrible disease but is actually an attempt to crowdsource the brand&#8217;s tie-in with this [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-458883","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/458883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=458883"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/458883\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=458883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=458883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=458883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}