{"id":458884,"date":"2010-03-22T08:11:36","date_gmt":"2010-03-22T12:11:36","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201310fc9a40a970c"},"modified":"2010-03-22T08:11:54","modified_gmt":"2010-03-22T12:11:54","slug":"mostly-classics-on-latest-list-of-most-beloved-spokescreatures","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/458884","title":{"rendered":"Mostly classics on latest list of most-beloved spokescreatures"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/03\/mostly-classics-on-latest-list-of-mostbeloved-spokescreatures.html\" style=\"float: left;\"><img decoding=\"async\" alt=\"Mms\" class=\"asset asset-image at-xid-6a00d834519bc269e201310fc99e32970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201310fc99e32970c-300wi\" style=\"width: 292px; margin: 0px 10px 5px 0px; height: 204px;\"><\/img><\/a><\/p>\n<p>What&#8217;s not to love about cuddly, funny or animated advertising icons? Since they&#8217;re not real people\u2014and sometimes they&#8217;re not people at all\u2014they don&#8217;t get caught up in sex scandals or popped for DUI. They don&#8217;t ask for more money, and they never age. A marketer&#8217;s dream! But how do consumers feel about them? E-Poll, via <em>Forbes<\/em> magazine, just released <a href=\"http:\/\/www.forbes.com\/2010\/03\/18\/tony-tiger-woods-doughboy-cmo-network-spokescreatures.html\" >a study of favorite ad icons<\/a>, and among the top 10 on the likability meter, the vast majority are long-time mascots with a lot of nostalgia value. There are only two newish mascots on the list\u2014the Geico gecko and the Aflac duck. The M&amp;M&#8217;s characters, around since 1954, led the pack as the most revered. Others who made the grade include the Pillsbury Doughboy, Tony the Tiger of Kellogg&#8217;s Frosted Flakes and the elfin Snap, Crackle and Pop characters from Kellogg&#8217;s Rice Krispies. (Snap&#8217;s been around since 1933!) Other icons on the list have gotten makeovers, like Aunt Jemima, who dropped the mammy-style kerchief in &#8217;89; Mrs. Butterworth, who shed a few pounds; and the Kool-Aid Man, who modernized, but not for the better.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s not to love about cuddly, funny or animated advertising icons? Since they&#8217;re not real people\u2014and sometimes they&#8217;re not people at all\u2014they don&#8217;t get caught up in sex scandals or popped for DUI. They don&#8217;t ask for more money, and they never age. A marketer&#8217;s dream! But how do consumers feel about them? E-Poll, via [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-458884","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/458884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=458884"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/458884\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=458884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=458884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=458884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}