{"id":459198,"date":"2010-03-22T15:54:24","date_gmt":"2010-03-22T19:54:24","guid":{"rendered":"http:\/\/gigaom.com\/?p=107421"},"modified":"2010-03-22T15:54:24","modified_gmt":"2010-03-22T19:54:24","slug":"att-loses-the-landline-with-new-triple-play","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/459198","title":{"rendered":"AT&T Loses the Landline With New Triple Play"},"content":{"rendered":"

\"\"<\/a>AT&T today launched a new bundle of services containing video, data and voice<\/a>, but this time consumers can choose whether they want wireless or a landline (it could be VoIP or a traditional circuit-switched line) for voice. This upends the idea that after the triple play, the next big ISP offering would be a quadruple play, that includes voice, video data and mobility.<\/p>\n

It also gives consumers a bit more choice in terms of paying for a service they actually use. AT&T still will offer a quadruple play for those who want it, but flexibility around voice gives AT&T an offering that the cable providers can’t match today with their bundles.<\/p>\n

For those of us watching the technical limits between TV, voice and the web erode (it’s going to be all IP soon enough<\/a>), the willingness of a major service provider to accept that the landline is dying (and maybe hasten its death<\/a>) is a hopeful sign. AT&T is doing this to help differentiate itself from its cable competitors, but if competition can lead to a phone company shrinking its bundle, there’s still hope.<\/p>\n

I’d like to see the bundle compress further. A wireline data and mobile data\/voice offering would be awesome. Already there are people who buy wireless and wireline data — (and some who just go all wireless<\/a>) — and leave the pay TV and landlines<\/a> for those living in the 20th century. The key will be getting speeds that are fast enough and unencumbered by artificially low caps and tiers<\/a>.<\/p>\n

Related GigaOM Pro Content <\/strong>(sub req’d):\u00a0 <\/strong><\/p>\n

How Mobile Network Operators Must Evolve as Data Ramps Up<\/a><\/p>\n

Image courtesy<\/a> of Flickr user mrbill<\/a><\/em><\/p>\n

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\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

AT&T today launched a new bundle of services containing video, data and voice, but this time consumers can choose whether they want wireless or a landline (it could be VoIP or a traditional circuit-switched line) for voice. This upends the idea that after the triple play, the next big ISP offering would be a quadruple […]<\/p>\n","protected":false},"author":2813,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-459198","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/459198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2813"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=459198"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/459198\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=459198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=459198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=459198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}