{"id":459684,"date":"2010-03-22T18:11:28","date_gmt":"2010-03-22T22:11:28","guid":{"rendered":"http:\/\/gigaom.com\/?p=107497"},"modified":"2010-03-22T18:11:28","modified_gmt":"2010-03-22T22:11:28","slug":"is-baby-talk-the-new-startup-naming-convention","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/459684","title":{"rendered":"Is Baby Talk the New Startup Naming Convention?"},"content":{"rendered":"

\"\"<\/a>This weekend at DEMO a startup called Gwabbit<\/a> launched a web-based contact syncing service. The company makes a popular app that adds contacts from the web to your Outlook client, but in seeing the name, I instantly thought of Kwedit<\/a>, another tech startup whose oh-so-cutesy name makes me want to…well…womit.<\/p>\n

Look, I get that domain names are hard to find. And I have lived through the lowercase E and dot-com naming conventions of the late 90s. I carefully triple-check spellings as startups drop vowels (Flickr, Scanr<\/a>) or bastardize common spellings to make themselves stand out (Digg, Reddit<\/a>, Vidyo<\/a>). When it comes to adding letters, I have a special disdain for the double-o (Orgoo<\/a>, Faroo<\/a>, Wufoo<\/a>, Kadoo<\/a>).<\/p>\n

I gamely look up the names of startups that insert periods in between all of their letters (del.icio.us, bit.ly, me.dium<\/a>), but this childish lingo is pushing me to the edge. So, please, just add a lowercase “i” to your name or the word app and leave the baby talk out of it.<\/p>\n

Disclosure: Kwedit <\/em>is backed by True\u00a0Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.<\/em><\/p>\n

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This weekend at DEMO a startup called Gwabbit launched a web-based contact syncing service. The company makes a popular app that adds contacts from the web to your Outlook client, but in seeing the name, I instantly thought of Kwedit, another tech startup whose oh-so-cutesy name makes me want to…well…womit. Look, I get that domain […]<\/p>\n","protected":false},"author":2813,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-459684","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/459684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2813"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=459684"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/459684\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=459684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=459684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=459684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}