{"id":460316,"date":"2010-03-22T19:26:49","date_gmt":"2010-03-22T23:26:49","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10003585"},"modified":"2010-03-22T19:19:28","modified_gmt":"2010-03-22T23:19:28","slug":"dear-coke-your-stupid-new-2-liter-design-doesnt-fit-in-my-fridge","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/460316","title":{"rendered":"Dear Coke: Your Stupid New 2 Liter Design Doesn’t Fit In My Fridge"},"content":{"rendered":"

<\/p>\n

Reader Eric wants to comment about the new design for the 2 liter Coke bottle. It’s a little thinner and taller and doesn’t fit in his fridge. <\/p>\n

Eric says:<\/p>\n

If you didn’t notice, Coke is making new 2 liter bottles. They are thinner and taller, and DON’T FIT IN MY FRIDGE. I wish to complain to Coke about these bottles. I hate them. They are slightly taller than normal 2 liter bottles, and therefore do not fit in my fridge.<\/p><\/blockquote>\n

It just so happens I just purchased one of these fancy new 2 liters filled with delicious Passover Coke.<\/a> It fits in my fridge, phew. I’d hate to miss out on the “timeless magic” that is somehow captured in the new design.<\/p>\n

From a Coke press release about the bottle:<\/p>\n

“Along with Coca-Cola’s one-of-a-kind real cola taste, the iconic shape of the contour bottle is what people love most about the brand. They are both a part of its timeless magic,<\/strong>” said Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America. “We want to offer our brands to consumers in a special way that fits their needs for all contemporary beverage occasions<\/strong>. When you enjoy your family meal together, sharing an ice-cold Coke<\/strong> from a contour bottle is just ‘the real thing’.”<\/p><\/blockquote>\n

Except Eric’s “contemporary beverage occasion” is gonna feature warm Coke because the timeless magic doesn’t fit in his fridge. <\/p>\n

\nCOCA-COLA PILOTS TWO-LITER VERSION OF ICONIC CONTOUR BOTTLE IN BIRMINGHAM AND CHATTANOOGA<\/a> [Coca Cola]<\/p>\n","protected":false},"excerpt":{"rendered":"

Reader Eric wants to comment about the new design for the 2 liter Coke bottle. It’s a little thinner and taller and doesn’t fit in his fridge. Eric says: If you didn’t notice, Coke is making new 2 liter bottles. They are thinner and taller, and DON’T FIT IN MY FRIDGE. I wish to complain […]<\/p>\n","protected":false},"author":4513,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-460316","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/460316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4513"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=460316"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/460316\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=460316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=460316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=460316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}