{"id":460938,"date":"2010-03-22T15:38:37","date_gmt":"2010-03-22T19:38:37","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a964d5b7970b"},"modified":"2010-03-22T15:50:29","modified_gmt":"2010-03-22T19:50:29","slug":"american-airlines-decides-it-actually-hates-the-phrase-win-win","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/460938","title":{"rendered":"American Airlines decides it actually hates the phrase &#8216;win-win&#8217;"},"content":{"rendered":"<p><object height=\"205\" style=\"margin: 0pt 8pt 0pt 0px; float: left;\" width=\"330\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/M5ARsRUUnUU&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"205\" src=\"http:\/\/www.youtube.com\/v\/M5ARsRUUnUU&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"330\"><\/embed><\/object><\/p>\n<p>When a major corporate advertiser proclaims a bit of biz-speak dead, maybe it really is dead, right? Well, let&#8217;s hope. This latest ad in American Airlines&#8217; &quot;We know why you fly&quot; campaign from TM Advertising takes aim at the phrase &quot;win-win,&quot; which one road warrior deploys so liberally that a co-worker eventually opts to sit in a separate row. But American&#8217;s opposition to the bromide seems to have been formulated fairly recently. Last month, in a press release about a partnership with USA Wrestling, Roger Frizzell, vp of corporate communications, noted that it was a &quot;<a href=\"http:\/\/pressbox.teamusa.org\/Pages\/WRESTLING--American-Airlines-extends-agreement-as-Official-Sponsor-of-USA-Wrestling.aspx\" >win-win partnership.<\/a>&quot; Frizzell was also quoted in <a href=\"http:\/\/www.harpers.org\/archive\/2007\/05\/sb-20070502kdmp\" >a 2007 <em>Harper&#8217;s<\/em> article<\/a> using the same dreaded phrase. John Hagen, a senior systems analyst and project manager for American, also once praised the adoption of Sybase IQ as a &quot;<a href=\"http:\/\/www.sybase.com\/detail?id=210272\" >win-win for us and our customers.<\/a>&quot; Not that we at BrandFreak are casting stones. At the end of the day, this commercial really shows the ability to think outside the box.<\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a major corporate advertiser proclaims a bit of biz-speak dead, maybe it really is dead, right? Well, let&#8217;s hope. This latest ad in American Airlines&#8217; &quot;We know why you fly&quot; campaign from TM Advertising takes aim at the phrase &quot;win-win,&quot; which one road warrior deploys so liberally that a co-worker eventually opts to sit [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-460938","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/460938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=460938"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/460938\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=460938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=460938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=460938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}