{"id":462438,"date":"2010-03-23T10:30:25","date_gmt":"2010-03-23T14:30:25","guid":{"rendered":"http:\/\/blogs.edf.org\/innovation\/?p=1469"},"modified":"2010-03-23T10:30:25","modified_gmt":"2010-03-23T14:30:25","slug":"how-we-took-a-complex-idea-and-made-it-easy-to-understand-%e2%80%93-and-fun-to-watch","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/462438","title":{"rendered":"How we took a complex idea and made it easy to understand \u2013 and fun to watch!"},"content":{"rendered":"

By Justin Evans, stresslimitdesign<\/a><\/em><\/p>\n

Greening corporate vehicle fleets is not an issue that\u2019s particularly sexy or easy to illustrate, but doing so can play a significant role in the fight against climate change. As you can imagine, the concept of Environmental Defense Fund's green fleet program<\/a> was a bit hard to put together and imagine as a minute long piece, but that was our task: to explain this complex idea in a short, unified way.<\/p>\n

We decided to use video to tell the story \u2013 how small actions brought to scale can make enormous differences in carbon emissions and cost savings for companies \u2013 in a visually appealing and inspiring way. You can see the finished product below:<\/span><\/p>\n<\/p>\n

To show the process we went through envisioning and creating the video, we\u2019ve created a mini how-to site<\/a>. This site walks the reader through all the steps we took from initial brainstorming to film editing. You\u2019ll get to see how we used tilt-shift<\/a> time-lapse photography and stop-motion animation to tell the story of the power of small changes made big!<\/p>\n

The video and message have both been very well received, which was the primary goal of this project. We're very happy to have participated in this project and even more satisfied to see our version of the story inspiring others.<\/p>\n

So what do you think? Did we make it easy to understand and fun to watch?<\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

By Justin Evans, stresslimitdesign Greening corporate vehicle fleets is not an issue that\u2019s particularly sexy or easy to illustrate, but doing so can play a significant role in the fight against climate change. As you can imagine, the concept of Environmental Defense Fund's green fleet program was a bit hard to put together and imagine […]<\/p>\n","protected":false},"author":4273,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-462438","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/462438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4273"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=462438"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/462438\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=462438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=462438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=462438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}