{"id":463439,"date":"2010-03-23T17:37:28","date_gmt":"2010-03-23T21:37:28","guid":{"rendered":"http:\/\/washingtonindependent.com\/?p=80176"},"modified":"2010-03-23T17:37:28","modified_gmt":"2010-03-23T21:37:28","slug":"that%e2%80%99s-what-i-call-successful-branding","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/463439","title":{"rendered":"That\u2019s What I Call Successful Branding"},"content":{"rendered":"<p>Here&#8217;s the cover of Jonathan Alter&#8217;s book about FDR&#8217;s first 100 days, &#8220;The Defining Moment&#8221; &#8212; reportedly, a big hit with Obama staff during the transition.<span id=\"more-80176\"><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80177\" title=\"definingmoment\" src=\"http:\/\/washingtonindependent.com\/wp-content\/uploads\/2010\/03\/definingmoment.jpg\" alt=\"definingmoment\" width=\"278\" height=\"408\" \/><\/p>\n<p>And here&#8217;s the cover of <a href=\"http:\/\/www.amazon.com\/gp\/product\/1439101191\/ref=s9_simh_gw_p14_i2?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-2&amp;pf_rd_r=1ZZ2NGTQB9HB9VJ56Y39&amp;pf_rd_t=101&amp;pf_rd_p=470938631&amp;pf_rd_i=507846\">Alter&#8217;s upcoming book<\/a> about Obama&#8217;s first year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80178\" title=\"Picture 25\" src=\"http:\/\/washingtonindependent.com\/wp-content\/uploads\/2010\/03\/Picture-25.png\" alt=\"Picture 25\" width=\"279\" height=\"421\" \/><\/p>\n<p>Both books are published by Simon &amp; Schuster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s the cover of Jonathan Alter&#8217;s book about FDR&#8217;s first 100 days, &#8220;The Defining Moment&#8221; &#8212; reportedly, a big hit with Obama staff during the transition. And here&#8217;s the cover of Alter&#8217;s upcoming book about Obama&#8217;s first year. Both books are published by Simon &amp; Schuster.<\/p>\n","protected":false},"author":4313,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-463439","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/463439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4313"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=463439"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/463439\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=463439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=463439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=463439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}