{"id":46445,"date":"2009-11-21T10:00:20","date_gmt":"2009-11-21T15:00:20","guid":{"rendered":"http:\/\/theappleblog.com\/?p=36140"},"modified":"2009-11-21T10:00:20","modified_gmt":"2009-11-21T15:00:20","slug":"marketing-handsets-in-the-superphone-era","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/46445","title":{"rendered":"Marketing Handsets in the Superphone Era"},"content":{"rendered":"
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Apple’s iPhone has changed the game for smartphone manufacturers looking to stand out in an increasingly crowded field. Smartphones were once relegated to buttoned-down business types, but\u00a0the superphone era<\/a> has ushered in a host of high-tech, entertainment focused handsets, enabling device makers (ODMs) to market their products as voice-enabled mini-computers supported by countless entertainment, productivity and lifestyle apps. Apple’s impressive marketing savvy continues to boost iPhone sales, but other ODMs — who lack Apple’s brand cachet and deep pockets — must still walk a fine line as they approach consumers directly. To see how other phone makers are approaching the post-iPhone consumer market,\u00a0read my latest weekly update over at GigaOM Pro<\/strong><\/a> (subscription required).<\/p>\n

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