{"id":464664,"date":"2010-03-23T19:14:39","date_gmt":"2010-03-23T23:14:39","guid":{"rendered":"tag:contentnext.com,2010-03-23:article\/419-placecast-gets-3-million-more-for-location-based-ads"},"modified":"2010-03-23T19:14:39","modified_gmt":"2010-03-23T23:14:39","slug":"placecast-gets-3-million-more-for-location-based-ads","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/464664","title":{"rendered":"Placecast Gets $3 Million More For Location-Based Ads"},"content":{"rendered":"

\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"Shopalerts\"
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n

Location-based ad startup Placecast<\/a> has added $3 million in additional funding. The company says it will use the cash to expand its ‘ShopAlerts’ service, which sends people promotional text messages when they’re near a specific retail location. (It’s all opt-in). This is a double hot space—with both Google (NSDQ: GOOG<\/a>) and Apple (NSDQ: AAPL<\/a>) buying up mobile ad networks and with ‘location’ seemingly replacing ‘real-time’ as the buzz word du jour.<\/p>\n

And indeed, in its announcement, Placecast takes the highly unusual step of mentioning a specific company that theoretically could be interested in acquiring it. Talk about chutzpah! (From the e-mail a representative sent us: “The 451 Group’s mobile analyst, Thomas Rasmussen believes the next mobile ad M&A will happen with a location twist. He predicts someone like Nokia (NYSE: NOK<\/a>) will want to buy a company like Placecast.”)\n<\/p>\n

This is an add-on to the $5 million round<\/a> the company raised only five months ago. The cash is coming from existing investors, Quatrex Capital, ONSET Ventures and Voyager Capital.\n<\/p>\n

Related<\/strong><\/p>\n