{"id":464671,"date":"2010-03-23T16:12:54","date_gmt":"2010-03-23T20:12:54","guid":{"rendered":"tag:contentnext.com,2010-03-23:article\/419-offerpal-media-acquires-ad-net-mediatortapjoy"},"modified":"2010-03-23T16:12:54","modified_gmt":"2010-03-23T20:12:54","slug":"offerpal-media-acquires-ad-net-mediator-tapjoy","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/464671","title":{"rendered":"Offerpal Media Acquires Ad Net Mediator Tapjoy"},"content":{"rendered":"<p style=\"border: 1px solid silver; padding: 4px; margin-right: 10px; margin-bottom: 0; float: left;\">\n\t\t\t\t\t\t\t\t<a href=\"http:\/\/moconews.net\/article\/419-offerpal-media-acquires-ad-net-mediatortapjoy\/\" title=\"Mobile Money\" class=\"image_link image\" id=\"84720_5667\"><br \/>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" style=\"margin: 0;\" src=\"http:\/\/paidcontent.org\/images\/editorial\/f_small\/mobile-money3-s.jpg\" alt=\"Mobile Money\" width=\"170\" height=\"170\" border=\"0\" \/><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<p>Looking expand its virtual payments operator more deeply into mobile apps, <a href=\"http:\/\/www.offerpalmedia.com\/\" title=\"Offerpal Media\">Offerpal Media<\/a> is buying ad net mediator <a href=\"http:\/\/www.tapjoy.com\/\" title=\"Tapjoy\">Tapjoy<\/a>. Terms of the deal weren&#8217;t disclosed. Last summer, Palo Alto-based Tapjoy, along with other mobile ad net optimizers like AdWhirl, found itself threatened with being cut off from AdMob&#8217;s network, after the mobile ad net cited &#8220;glitches&#8221; related to ads served by companies that had been handling unsold inventory across its system. Aside from working with mobile ad nets, Tapjoy has also been venturing into the virtual goods business that Fremont, CA.-based Offerpal is focused on. Offerpal has raised $19.6 million since its founding three years ago from D.E. Shaw Ventures, which led its $15 million <a href=\"http:\/\/paidcontent.org\/article\/419-offerpal-media-raises-15-million-for-virtual-goods-microtransactions\/\" title=\"second round\">second round<\/a> in December, as well as InterWest Partners and North Bridge Venture Partners. <a href=\"http:\/\/www.prnewswire.com\/news-releases\/offerpal-media-acquires-leading-mobile-monetization-provider-tapjoy-88903182.html\" title=\"Release\">Release<\/a>\n<\/p>\n<p><strong>Related<\/strong><\/p>\n<ul class=\"related\">\n<li><a href=\"http:\/\/paidcontent.org\/article\/419-offerpal-adds-rockyou-ad-vet-as-new-chief-revenue-officer\/\" title=\"Offerpal Adds RockYou Vet As New Chief Revenue Officer\">Offerpal Adds RockYou Vet As New Chief Revenue Officer<\/a><\/li>\n<li><a href=\"http:\/\/paidcontent.org\/article\/419-offerpal-media-raises-15-million-for-virtual-goods-microtransactions\/\" title=\"Offerpal Media Raises $15 Million For In-Game, Social Media Ads\">Offerpal Media Raises $15 Million For In-Game, Social Media Ads<\/a><\/li>\n<\/ul>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/X6JltmDyTut75Vd5t-sd3MX-V24\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/X6JltmDyTut75Vd5t-sd3MX-V24\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/X6JltmDyTut75Vd5t-sd3MX-V24\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/X6JltmDyTut75Vd5t-sd3MX-V24\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=PbEFbIXIIDk:uAgbGRieCug:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=PbEFbIXIIDk:uAgbGRieCug:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=dnMXMwOfBR0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=PbEFbIXIIDk:uAgbGRieCug:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=PbEFbIXIIDk:uAgbGRieCug:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=PbEFbIXIIDk:uAgbGRieCug:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=PbEFbIXIIDk:uAgbGRieCug:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=PbEFbIXIIDk:uAgbGRieCug:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=PbEFbIXIIDk:uAgbGRieCug:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/moconews\/~4\/PbEFbIXIIDk\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking expand its virtual payments operator more deeply into mobile apps, Offerpal Media is buying ad net mediator Tapjoy. Terms of the deal weren&#8217;t disclosed. Last summer, Palo Alto-based Tapjoy, along with other mobile ad net optimizers like AdWhirl, found itself threatened with being cut off from AdMob&#8217;s network, after the mobile ad net cited [&hellip;]<\/p>\n","protected":false},"author":681,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-464671","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/464671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/681"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=464671"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/464671\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=464671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=464671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=464671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}