{"id":467437,"date":"2010-03-24T11:31:41","date_gmt":"2010-03-24T15:31:41","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201310fd72074970c"},"modified":"2010-03-24T11:32:01","modified_gmt":"2010-03-24T15:32:01","slug":"burger-king-prepares-to-sponsor-search-error-messages-on-digg","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/467437","title":{"rendered":"Burger King prepares to sponsor search error messages on Digg"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/03\/burger-king-prepares-to-sponsor-search-error-messages-on-digg.html\" style=\"float: left;\"><img decoding=\"async\" alt=\"Byrwe\" class=\"asset asset-image at-xid-6a00d834519bc269e201310fd71ac8970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201310fd71ac8970c-350wi\" style=\"width: 290px; margin: 0px 5px 5px 0px; height: 53px;\"><\/img><\/a><\/p>\n<p>Call it &quot;404 Marketing.&quot; Burger King is launching a campaign on Digg in which failed searches on the network will produce an error message promoting the fast feeder. For instance, if a user types in a nonsense word like &quot;byrwe,&quot; a message will read, &quot;No results for &#8216;byrwe&#8217; were found. Looks like your search had a typo. Blame it on your tiny hands. The beefy $1 Burger King Double Cheeseburger gives tiny hands some trouble, too.&quot; The message then provides a hypertext link to see <a href=\"http:\/\/adweek.blogs.com\/adfreak\/2009\/08\/men-with-small-parts-always-welcome-at-bk.html\" >examples of that &quot;trouble.&quot;<\/a> (The campaign is expected to go live later this week. It was also up briefly last week.) BK isn&#8217;t the first advertiser to sponsor error messages. Similar things have been done with actual 404 &quot;This page cannot be found&quot; error messages in <a href=\"http:\/\/adsoftheworld.com\/media\/online\/brands_error_2\/3\" >Singapore<\/a> and <a href=\"http:\/\/www.coloribus.com\/adsarchive\/prints\/linea-page-not-found-338740\/\" >Brazil<\/a>, and probably elsewhere. Are there any unexplored frontiers of Web advertising? Don&#8217;t say captchas. Seth Godin has <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2006\/12\/commercializing.html\" >thought of that<\/a>. <\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Call it &quot;404 Marketing.&quot; Burger King is launching a campaign on Digg in which failed searches on the network will produce an error message promoting the fast feeder. For instance, if a user types in a nonsense word like &quot;byrwe,&quot; a message will read, &quot;No results for &#8216;byrwe&#8217; were found. Looks like your search had [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-467437","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/467437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=467437"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/467437\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=467437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=467437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=467437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}