{"id":472340,"date":"2010-03-25T11:04:10","date_gmt":"2010-03-25T15:04:10","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201310fdcb758970c"},"modified":"2010-03-25T11:04:24","modified_gmt":"2010-03-25T15:04:24","slug":"emirates-airline-brings-a-branded-bollywood-talent-show-to-u-s","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/472340","title":{"rendered":"Emirates airline brings a branded Bollywood talent show to U.S."},"content":{"rendered":"<p><object height=\"324\" width=\"560\"><param name=\"movie\" value=\"http:\/\/www.hulu.com\/embed\/xgukQ3RPMiK59LEGT23djQ\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><embed allowfullscreen=\"true\" height=\"324\" src=\"http:\/\/www.hulu.com\/embed\/xgukQ3RPMiK59LEGT23djQ\" type=\"application\/x-shockwave-flash\" width=\"560\"><\/embed><\/object><\/p>\n<p>You don&#8217;t see a ton of marketing efforts in the U.S. aimed at our Indian American population, so this branded-entertainment effort by the Dubai-based airline Emirates is definitely notable. The airline has produced a &quot;Bollywood variety show&quot; on Star India Plus and SET Asia, two cable outlets that run Indian-focused programming in the U.S. (<a href=\"http:\/\/www.hulu.com\/destination-bollywood\" >It also runs on Hulu.<\/a>) The show, which is called <em>Destination: Bollywood<\/em> and has separate singing and dancing versions, looks like an <em>American Idol <\/em>for South Asians, though there&#8217;s no equivalent of Simon Cowell on board. There&#8217;s a reason you don&#8217;t see that many marketing efforts directed at Indian Americans: That population was only about 1.7 million in the U.S. in the 2000 Census, though that number has no doubt grown since then, which means we&#8217;ll probably seeing more stuff like this in coming years. Hooray for Bollywood!<\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don&#8217;t see a ton of marketing efforts in the U.S. aimed at our Indian American population, so this branded-entertainment effort by the Dubai-based airline Emirates is definitely notable. The airline has produced a &quot;Bollywood variety show&quot; on Star India Plus and SET Asia, two cable outlets that run Indian-focused programming in the U.S. (It [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-472340","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/472340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=472340"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/472340\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=472340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=472340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=472340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}