{"id":474404,"date":"2010-03-25T14:00:53","date_gmt":"2010-03-25T18:00:53","guid":{"rendered":"http:\/\/autoshow.autotrader.ca\/?p=13160"},"modified":"2010-03-25T14:00:53","modified_gmt":"2010-03-25T18:00:53","slug":"two-millionth-ford-sync-system-down-the-road","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/474404","title":{"rendered":"Two-Millionth Ford Sync System Down the Road"},"content":{"rendered":"

Sync Gets Customer Satisfaction Rate of 87 Percent<\/strong>
\n Canadian Auto Press<\/span><\/em><\/p>\n

Could Ford have known how successful its Microsoft-developed Sync system would be when it chose to offer it in all of its North American-bound vehicles in late 2007? It must have had a good indication that buyers would be willing to ante up for full, easy-to-use wireless connectivity.<\/p>\n

\"Ford<\/a><\/p>\n

Sync iTunes tagging<\/p>\n<\/div>\n

It appears that Ford\u2019s investment is paying off as two million Sync systems are now down the road, the one that capped it off installed in a new 2010 Ford Fusion Hybrid. It also appears that the rate of purchase is increasing, with the first million Sync systems sold needing a year and a half, and the last million only needing a year.<\/span><\/p>\n

Even better news is that customers are thrilled with the Sync system. Internal surveys show that Sync has customer satisfaction rate of 87%, while 88% of Sync customers would recommend the purchase of a vehicle with Sync to their friends and colleagues. What\u2019s more, 80% of Sync users say that the system improves Ford\u2019s overall image, and 70% state that the Sync system makes them more likely to repurchase a Ford, Mercury or Lincoln product.<\/p>\n

Keeping customers in the family is sacrosanct automaker territory, but strong sales for used cars is also important because it keeps the resale value of a brand\u2019s cars high, therefore increasing residual rates that in-turn lower lease rates. Sync does just this, according to the Dearborn-based automaker, with one-year old Sync-equipped vehicles selling for an average of $240 more than their counterparts that don\u2019t have the new connectivity system. Even after two years, cars with Sync systems on board sell for an average of $200 more, says Ford.<\/p>\n

Over the years Microsoft and Ford have made the Sync system more appealing with features such as 911 Assist, Directions & Information (TDI), iTunes tagging for HD radio, Traffic info, and its Vehicle Health Report.<\/p>\n

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Sync Gets Customer Satisfaction Rate of 87 Percent Canadian Auto Press Could Ford have known how successful its Microsoft-developed Sync system would be when it chose to offer it in all of its North American-bound vehicles in late 2007? It must have had a good indication that buyers would be willing to ante up for […]<\/p>\n","protected":false},"author":6383,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-474404","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/474404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6383"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=474404"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/474404\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=474404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=474404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=474404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}