{"id":476046,"date":"2010-03-26T11:55:17","date_gmt":"2010-03-26T15:55:17","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ec3cb5d8970b"},"modified":"2010-03-26T11:55:36","modified_gmt":"2010-03-26T15:55:36","slug":"leave-the-world-a-better-place-says-cremation-companys-pitch","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/476046","title":{"rendered":"Leave the world a better place, says cremation company&#8217;s pitch"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/03\/leave-the-world-a-better-place-says-cremation-companys-pitch.html\" style=\"float: left;\"><img decoding=\"async\" alt=\"Neptune-small\" class=\"asset asset-image at-xid-6a00d834519bc269e20133ec3cafc0970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ec3cafc0970b-250wi\" style=\"width: 235px; margin: 0px 5px 5px 0px; height: 260px;\"><\/img><\/a><\/p>\n<p>Let&#8217;s all contemplate our mortality, shall we? And this question: Just what kind of dead guy will you be\u2014the afterlife version of a Hummer, resting under a giant marble monument to your fabulousness, or an eco-friendly pile of ashes that can easily fit into an old flower vase? If you&#8217;re interested in the latter, the Neptune Society would like a word. For the first time ever, the country&#8217;s largest independent cremation company has launched an ad campaign in <em>USA Today<\/em> with the tagline: &quot;Think outside the wooden box!&quot; <a href=\"http:\/\/www.brandfreak.com\/neptune.html\">See the full ad here.<\/a> I&#8217;m still trying to decide if that&#8217;s the best use of marketing jargon ever or the worst. The marketer, aiming to take advantage of a steady uptick in cremations, will run the print ad once a month for the rest of the year. It has the industry stock-in-trade language about planning your great getaway now so your grieving relatives don&#8217;t have to do it later and saving money by choosing cremation over old-school funeral services. But the hat tip to the environment, referenced in the &quot;Leave the world a better place&quot; kicker? Smart and zeitgeist-y! So there you have it. No matter how green you think you are, apparently pushing up daisies doesn&#8217;t reduce your carbon footprint.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s all contemplate our mortality, shall we? And this question: Just what kind of dead guy will you be\u2014the afterlife version of a Hummer, resting under a giant marble monument to your fabulousness, or an eco-friendly pile of ashes that can easily fit into an old flower vase? If you&#8217;re interested in the latter, the [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-476046","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/476046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=476046"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/476046\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=476046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=476046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=476046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}