{"id":476047,"date":"2010-03-26T15:28:28","date_gmt":"2010-03-26T19:28:28","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=53784"},"modified":"2010-03-26T15:28:28","modified_gmt":"2010-03-26T19:28:28","slug":"honda-launches-%e2%80%9cthe-really-big-thing-sales-event%e2%80%9d-incentive%e2%80%a6-and-it%e2%80%99s-pretty-big","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/476047","title":{"rendered":"Honda launches \u201cThe Really Big Thing Sales Event\u201d incentive\u2026 and it\u2019s pretty big"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53785 aligncenter\" title=\"Honda The Really Big Thing Sales Event\" src=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2010\/03\/honda_really_big_thing_event_main.jpg\" alt=\"\" width=\"563\" height=\"176\" \/><\/p>\n<p>Honda, which is normally known for being light with incentives, has launched a major leasing and financing campaign that will run through May 3.<\/p>\n<p>Known as the \u201cThe Really Big Thing Sales Event,\u201d the incentive offers no money down and no security deposit on all Honda passenger cars and truck leases. For example, you can lease a 2010 Honda Accord Sedan LX for $250 a month for 36 months and pay nothing at signing (excluding tax, titles and dealer fees).<\/p>\n<p><em><a href=\"http:\/\/www.autobytel.com\/content\/research\/chooser\/index.cfm\/action\/SelectTrim\/make_vch\/Honda\/model_vch\/Accord\/cat\/Any\/year_si\/0\/minprice\/0\/maxprice\/999999\/mpg\/any\/id\/31622\"><strong>Click here to get prices on the 2010 Honda Accord<\/strong><\/a><\/em>.<\/p>\n<p>The incentive offering is a response to the $395 million Toyota is spending on incentives this month. However, according to Jesse Toprak, vice president for industry trends and insights for consultancy TrueCar Inc., Honda&#8217;s expense on incentives is &#8220;not a dramatic increase&#8221; form last March. Honda is spending a total of $204, according to TrueCar estimates.<\/p>\n<p><span id=\"more-53784\"><\/span><\/p>\n<p>\u201cIt might appear that Honda is going wild with incentives on the surface,\u201d Toprak said. \u201cHowever, the upfront cash spent is minimal. Due to the low cost of money, and the improved used car market, the actual cost of special leases has gone down substantially.\u201d<\/p>\n<p><em>&#8211; By: Omar Rana<\/em><\/p>\n<p>Source: <a href=\"http:\/\/www.autonews.com\/apps\/pbcs.dll\/article?AID=\/20100325\/RETAIL\/100329934\/1422#ixzz0jJOefP8z\">Automotive News<\/a> (Subscription Required)<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/YDS0PMlGkxtWZd9we3MjS3Z9_bE\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/YDS0PMlGkxtWZd9we3MjS3Z9_bE\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/YDS0PMlGkxtWZd9we3MjS3Z9_bE\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/YDS0PMlGkxtWZd9we3MjS3Z9_bE\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=xUc9u3I0Bfo:ghs5y8IXxtU:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=xUc9u3I0Bfo:ghs5y8IXxtU:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?i=xUc9u3I0Bfo:ghs5y8IXxtU:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=xUc9u3I0Bfo:ghs5y8IXxtU:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?i=xUc9u3I0Bfo:ghs5y8IXxtU:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=xUc9u3I0Bfo:ghs5y8IXxtU:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=xUc9u3I0Bfo:ghs5y8IXxtU:TzevzKxY174\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=TzevzKxY174\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Honda, which is normally known for being light with incentives, has launched a major leasing and financing campaign that will run through May 3. Known as the \u201cThe Really Big Thing Sales Event,\u201d the incentive offers no money down and no security deposit on all Honda passenger cars and truck leases. For example, you can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-476047","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/476047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=476047"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/476047\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=476047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=476047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=476047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}