{"id":480455,"date":"2010-03-27T15:39:00","date_gmt":"2010-03-27T19:39:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/03\/27\/porsche-a-big-winner-in-kbb-brand-awards\/"},"modified":"2010-03-27T15:39:00","modified_gmt":"2010-03-27T19:39:00","slug":"porsche-a-big-winner-in-kbbs-brand-awards","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/480455","title":{"rendered":"Porsche a big winner in KBB’s Brand Awards"},"content":{"rendered":"

Filed under: Etc.<\/a>, Ford<\/a>, Lexus<\/a>, Porsche<\/a><\/p>\n

\"Porsche<\/a><\/p>\n

Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on “consumer perception data, [shows] which brands best communicated certain features of their vehicles.” Of the nine categories tabbed, Porsche<\/a> took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to Ford<\/a> for most rugged truck brand and most family-friendly brand, and Lexus<\/a> for best comfort and best interior design.<\/p>\n

This list makes a lot more sense on the face of it than AAA’s commuter picks<\/a> released a couple of days ago, and Porsche makes excellent cases for winning all three categories – the 918 Spyder<\/a> concept alone might be good enough to garner two of them. We do get a chuckle, though, from the KBB description of Porsche’s most recent offering: “The new four-door Panamera only adds to the mystique.” Indeed.<\/p>\n

Shout-outs to all the winners, including Chevy<\/a> for best exterior design in the non-luxury segment and Mercedes-Benz<\/a> for three-peating as best prestige brand. You’ll find KBB’s full presser with methodology and reasoning after the jump.<\/p>\n

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Gallery: 2011 Porsche 911 Turbo S<\/a><\/strong><\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/div>\n

<\/p>\n

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Gallery: First Drive: 2010 Porsche Panamera<\/a><\/strong><\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/div>\n

\n[Source: KBB<\/a>]<\/p>\n

Continue reading Porsche a big winner in KBB’s Brand Awards<\/em><\/a><\/p>\n

Porsche a big winner in KBB’s Brand Awards<\/a> originally appeared on Autoblog<\/a> on Sat, 27 Mar 2010 14:39:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Read<\/a> | Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Etc., Ford, Lexus, Porsche Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on “consumer perception data, [shows] which brands best communicated certain features of their vehicles.” Of the nine categories tabbed, Porsche took three: best performance brand, best exterior design in the luxury segment, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-480455","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/480455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=480455"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/480455\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=480455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=480455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=480455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}