{"id":48070,"date":"2009-11-25T00:21:22","date_gmt":"2009-11-25T05:21:22","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091124\/0247567066.shtml"},"modified":"2009-11-25T00:21:22","modified_gmt":"2009-11-25T05:21:22","slug":"companies-realizing-that-content-is-advertising-via-web-series","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/48070","title":{"rendered":"Companies Realizing That Content Is Advertising Via Web Series"},"content":{"rendered":"<p>The NY Times has an article about the rise of <a href=\"http:\/\/www.nytimes.com\/2009\/11\/24\/business\/media\/24adcol.html?src=twt&#038;twt=nytimestech\" >online &#8220;web series&#8221; shows that are suddenly popular<\/a>, noting that many brands are creating such things as a way to produce interesting content online while getting some attention for their brand.  It&#8217;s yet another realization that <a href=\"http:\/\/www.techdirt.com\/articles\/20080318\/004136567.shtml\">advertising is content and content is advertising<\/a>.  The key point, that many say they realize (and hopefully they live up to it) is that none of this works if the content itself sucks.  So they&#8217;re working on these shows with a focus on making them good and enjoyable to watch first, and including the sponsorship as a secondary part of the effort.  I&#8217;m sure there may be some backlash over this idea, but it actually makes quite a lot of sense.  It gets more good content out there, and helps brands get themselves noticed and remembered not for intrusive and annoying advertising, but for sponsoring something cool.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20091124\/0247567066.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20091124\/0247567066.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20091124\/0247567066&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=9e20bfc7107a36ff46e05a38d6ece7a0&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=9e20bfc7107a36ff46e05a38d6ece7a0&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=VE-ff1SqEAE:FYIFKwbe8dg:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=VE-ff1SqEAE:FYIFKwbe8dg:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=VE-ff1SqEAE:FYIFKwbe8dg:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/VE-ff1SqEAE\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NY Times has an article about the rise of online &#8220;web series&#8221; shows that are suddenly popular, noting that many brands are creating such things as a way to produce interesting content online while getting some attention for their brand. It&#8217;s yet another realization that advertising is content and content is advertising. The key [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-48070","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/48070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=48070"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/48070\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=48070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=48070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=48070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}