{"id":486415,"date":"2010-03-29T15:22:41","date_gmt":"2010-03-29T19:22:41","guid":{"rendered":"http:\/\/www.theatlantic.com\/business\/archive\/2010\/03\/apples-ipad-advertising-aspirations\/38159\/"},"modified":"2010-03-29T15:22:41","modified_gmt":"2010-03-29T19:22:41","slug":"apples-ipad-advertising-aspirations","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/486415","title":{"rendered":"Apple’s iPad Advertising Aspirations"},"content":{"rendered":"

Of all the companies hoping to benefit<\/a> from the potential of the iPad as an advertising platform, the biggest may be Apple itself.<\/p>\n

The company is planning to introduce a new mobile advertising system on April 7th, four days after the iPad’s<\/a> official launch, according to MediaPost’s Online Media Daily<\/a>. Such a system would accelerate an already-tense fight<\/a> between Apple and Google for dominance of the mobile advertising market, which could be worth as much as $6 billion by 2014<\/a>, from just under $1 billion<\/a> last year.<\/p>\n

Details of the system are few and far between, but speculation abounds. Here’s FastCompany’s Kit Eaton’s take:<\/p>\n

The result is likely to be an uber-precise, user-targeting ad placement
\nsystem with an associated analytics package that Apple may wind into
\nthe iPhone’s code so developers can access it through apps.<\/p><\/blockquote>\n

Establishing such a system could prove contentious, given that Google secured<\/a> a patent on location-based advertising just this month. Last November, Google acquired AdMob<\/a>, a mobile advertising platform that Apple had been courting<\/a> as well. In January, Apple shocked the advertising community<\/a>
\nby buying Quattro Wireless, a mobile advertising developer on which the
\nnew system is reportedly based. On Friday, Jobs and Google CEO Eric
\nSchmidt were spotted having coffee<\/a>, suggesting the Apple-Google relationship may be on the mends, but their body language indicated otherwise<\/a>.<\/p>\n

According to a report by AdMob<\/a> (pdf), the iPhone was running on 44 percent of U.S.
\nsmartphones last month and Android was running on 42 percent. Worldwide, however, the
\niPhone still dominated with a 50 percent share, compared to the
\nAndroid’s 24 percent.<\/p>\n



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Of all the companies hoping to benefit from the potential of the iPad as an advertising platform, the biggest may be Apple itself. The company is planning to introduce a new mobile advertising system on April 7th, four days after the iPad’s official launch, according to MediaPost’s Online Media Daily. Such a system would accelerate […]<\/p>\n","protected":false},"author":3436,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-486415","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/486415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3436"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=486415"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/486415\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=486415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=486415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=486415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}