{"id":488339,"date":"2010-03-29T23:52:31","date_gmt":"2010-03-30T03:52:31","guid":{"rendered":"http:\/\/www.readwriteweb.com\/enterprise\/2010\/03\/foursquare-for-the-enterprise.php"},"modified":"2010-03-29T23:52:31","modified_gmt":"2010-03-30T03:52:31","slug":"foursquare-for-the-enterprise-give-it-2-years-max","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/488339","title":{"rendered":"FourSquare for the Enterprise: Give it 2 Years, Max"},"content":{"rendered":"

\"hutchcarpenter.jpeg\"In the past few weeks we’ve seen more references to FourSquare as a potential enterprise tool. The discussion represents an emerging law of Enterprise 2.0 Inevitably, a consumer trend in the social technology space will start to seep into the business world. <\/p>\n

Hutch Carpenter<\/a> of Spigit<\/a> says it is a two-year lag before the enterprise adopts a social computing trend. He writes that wikis emerged in 2002 as a consumer tool and by 2004 came into the enterprise. Social networking emerged in 2006 and by 2008 had made its way into a business context. Microblogging hit in 2007 and by 2009 it became a central part of the Enteprise 2.0 suite.<\/p>\n

Sponsor<\/em>
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And so as the social concept of location based networks emerges in 2010, Carpenter’s bet is that we will see location based networks arrive into the enterprise by 2012. For reference, Spigit is an idea management platform. It is referenced by Dennis Howlett<\/a> in the comments of Mark Fidelman’s CloudAve<\/a> post. He cites Spigit as a company that could potentially enable this capability. <\/p>\n

“If i’ve understood you correctly what you are suggesting sounds fine in theory but i’d prefer solutions like Spigit which do a very good job of surfacing peer reviewed ideas but using algorithms that avoid the inevitable gaming problem.”\n<\/p><\/blockquote>\n

Using Carpenter’s theory, here are some additional possibilities we can think of:<\/p>\n