{"id":489386,"date":"2010-03-30T11:30:46","date_gmt":"2010-03-30T15:30:46","guid":{"rendered":"http:\/\/gigaom.wordpress.com\/?p=109319"},"modified":"2010-03-30T11:30:46","modified_gmt":"2010-03-30T15:30:46","slug":"ipad-or-not-amazon-will-still-make-a-1-billion-from-e-books","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/489386","title":{"rendered":"iPad or Not, Amazon Will Still Make a $1 Billion From e-Books"},"content":{"rendered":"<p>The countdown to Apple&#8217;s <a href=\"http:\/\/gigaom.com\/topic\/ipad\/\">iPad<\/a>, one of the most anticipated gadgets of the year (at least from the media&#8217;s perspective), has begun. Many believe that the device will change the content industry in a meaningful way, by being a counterweight to Amazon. The iPad <a href=\"http:\/\/gigaom.com\/2010\/02\/01\/has-amazon-won-or-lost-the-e-book-war-both\/\">has helped open up<\/a> fresh wounds between Seattle-based e-tail giant and some of <a href=\"http:\/\/gigaom.com\/2010\/03\/02\/macmillan-ebooks\/\">its publisher partners<\/a>. In short, if you read the headlines, then you might be tempted to <a href=\"http:\/\/gigaom.com\/2010\/01\/27\/will-the-ipad-kill-the-kindle-in-a-word-yes\/\">write off Amazon and its Kindle Reader<\/a>.<\/p>\n<div id=\"inline-related-posts-109319\" class=\"widget inline-related-posts alignright clearfix\">\n<div class=\"widget-wrap\">\n<div class=\"widget-title-wrap clearfix\">\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/ipad\" title=\"iPad\">iPad<\/a><\/span><\/h2>\n<\/p><\/div>\n<ul class=\"inline-related-posts\">\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/03\/18\/amazon-vs-apple-round-2\/\">Amazon vs. Apple: Round&nbsp;2<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/02\/20\/books-are-becoming-fringe-media\/\">Books Are Becoming Fringe&nbsp;Media<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/02\/18\/could-the-kindle-and-ipad-kill-quality-content\/\">Could the Kindle and iPad Kill Quality&nbsp;Content?<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/02\/08\/more-authors-signing-exclusive-kindle-deals\/\">More Authors Signing Exclusive Kindle&nbsp;Deals<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"widget-bottom clearfix\"><\/div>\n<\/p><\/div>\n<p>But you would be premature and wrong, according the analysts at JP Morgan, who in a research note today allege that much like music and video games, two very popular digital media content categories, e-books have the potential to reach over 25 percent digital penetration. Which in turn means a sizable market for more than one player. In order to assess Amazon&#8217;s potential for continued success in the e-book category, the Wall Street investment bank looked at its track record with digital music:<\/p>\n<blockquote><p>Despite (a) Apple\u2019s 4-year head start in MP3 sales and (b) Apple\u2019s dominance in devices, we estimate Amazon had ~10% of the digital music market by the end of \u201909. We estimate that, even if Amazon\u2019s eBooks market share dips to 30%, it could still drive ~$900M in incremental revenue as eBook penetration grows. Note that Amazon (a) has enjoyed a head start with the Kindle store, (b) manufactures the dominant dedicated device and (c) has aggressively expanded the Kindle platform to PCs and smartphones.<\/p><\/blockquote>\n<p>This table lays out why they&#8217;re so confident about Amazon. Frankly, even without it, I don&#8217;t think we should view the iPad launch as a death knell for the Kindle. If there&#8217;s one thing I&#8217;ve learned about Jeff Bezos, Amazon&#8217;s founder and CEO, it&#8217;s that he always has an ace (or two) up his sleeve. Let&#8217;s wait for his next move.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/03\/amazonebooksreport2.gif?w=610&#038;h=193\" border=\"0\" alt=\"amazonebooksreport2.gif\" width=\"610\" height=\"193\"  class=\" alignleft\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/03\/amazonebooksreport1.gif?w=610&#038;h=238\" border=\"0\" alt=\"amazonebooksreport1.gif\" width=\"610\" height=\"238\"  class=\" alignleft\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=109319&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=A0TByqsnrsM:G7IvLWgc_3Q:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=A0TByqsnrsM:G7IvLWgc_3Q:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=A0TByqsnrsM:G7IvLWgc_3Q:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=A0TByqsnrsM:G7IvLWgc_3Q:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=A0TByqsnrsM:G7IvLWgc_3Q:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=A0TByqsnrsM:G7IvLWgc_3Q:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=A0TByqsnrsM:G7IvLWgc_3Q:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=A0TByqsnrsM:G7IvLWgc_3Q:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/A0TByqsnrsM\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The countdown to Apple&#8217;s iPad, one of the most anticipated gadgets of the year (at least from the media&#8217;s perspective), has begun. Many believe that the device will change the content industry in a meaningful way, by being a counterweight to Amazon. The iPad has helped open up fresh wounds between Seattle-based e-tail giant and [&hellip;]<\/p>\n","protected":false},"author":674,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-489386","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/489386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=489386"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/489386\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=489386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=489386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=489386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}