{"id":490290,"date":"2010-03-30T15:48:38","date_gmt":"2010-03-30T19:48:38","guid":{"rendered":"http:\/\/gigaom.com\/?p=109060"},"modified":"2010-03-30T15:48:38","modified_gmt":"2010-03-30T19:48:38","slug":"video-kongregate-ceo-on-the-growth-of-virtual-goods","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/490290","title":{"rendered":"Video: Kongregate CEO on the Growth of Virtual Goods"},"content":{"rendered":"

\"\"<\/a>A new study from DFC Intelligence and Live Gamer<\/a> shows that gamers in North America and Europe are now “largely comfortable” with purchasing digital content such as virtual currency and in-game goods.<\/p>\n

According to the survey of roughly 5,000 gamers, 60 percent of respondents said that “they had purchased an in-game good that was not a full game.” (It should be noted that Live Gamer provides a product to conduct microtransactions in places like games, so factor that into the overall assessment of the data.) Last July, a Magid study commissioned by PlaySpan found that roughly 12 percent of Americans<\/a> had purchased a virtual item.<\/p>\n

Additionally, DFC Intelligence says that many of the games that use a virtual item model fall under a Massively Multiplayer Online Game (MMOG) Lite category. These are games that have a persistent environment and allow you to build characters, but don’t have the monthly fees associated with large MMOGs. DFC predicts the so-called MMOG Lite market will grow to $3 billion by 2015 from roughly $800 million in 2009.<\/p>\n